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Promises, promises.


The Internet harbors illegal activity. Dot-coms make millionaires and break them. Interconnected e-mail spreads viruses. We buy gifts with ease online, but we're worried about someone swiping our credit card numbers or whether the items will ever really leave the warehouse.

We expected the Internet to transform the communication profession and business, not to mention our personal lives, for the better. That's a lot to ask of technology that appeared on most desktops less than a decade ago. It's understandable, though, because it came on with such force that many people were sure it would change everything in no time.

Efficient

It would bring efficiency, for one thing. Communicators could deliver the news and information online -- just in time -- without killing trees. It's true that many publishing operations have redefined themselves in the wake of the Web, but for the most part paper publishing has not disappeared, certainly not in corporate communication.

Take Hewlett-Packard, for example. Itself a world leader in technology, the company recently reinvented its employee magazine, and the result -- called Invent -- is so popular that employees seek out extra copies to show off to others.

Some technology companies born after the World Wide Web skipped paper and went directly to digital communication. Annual reports abound online now. The paperless office Long predicted, the paperless office is still a myth. Although paper usage has been reduced in some organizations, it has increased in others. Today's PCs make it easy to churn out documents.

As one technology eliminates paper, another comes along to increase usage.
 prediction didn't happen, though: Paper use per pound per person has more than doubled in 25 years.

Productive

The concept of increased productivity certainly appealed to me. If I could accomplish mote (reMOTE) A wireless receiver/transmitter that is typically combined with a sensor of some type to create a remote sensor. Some motes are designed to be incredibly small so that they can be deployed by the hundreds or even thousands for various applications (see smart dust).  with technology, I'd use those leftover minutes for leisure. But I know of only a few communicators who have been able to scrounge scrounge  
v. scrounged, scroung·ing, scroung·es Slang

v.tr.
1. To obtain (something) by begging or borrowing with no intention of reparation:
 up discretionary time -- and that's because of the tight labor market labor market A place where labor is exchanged for wages; an LM is defined by geography, education and technical expertise, occupation, licensure or certification requirements, and job experience , not technological time savings. These are the people whose employers have accepted their demands to cut back to a part-time schedule.

My other communicator acquaintances who have time for leisure are those who retired early, just in time to attend their offspring's high school graduation. Most of the other communicators I know appear on Dr. Laura's Top 100 Guilty Parents List for failure to spend quality time with their kids.

Instant

Productivity gains that we did make in the last decade translated into a robust economy, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 conventional wisdom. But we just channeled any discretionary time right back into work. Whether that will keep the economy propped up in this decade is still to be seen, but one thing is for sure: We're so focused on work, we usually can squeeze in our own personal Internet access time only during lunch or after work. The information may be available instantly, but it may take us a week to carve out to make or get by cutting, or as if by cutting; to cut out.
- Shak.

See also: Carve
 time to look. How about search engines to search out some free time?

For every promise, there's an equal and opposite predicament, as the business soothsayers told us when all this commotion started. We knew that it would take years -- lots of them -- to figure out the best uses of the Internet.

The Web has become a reflection of the main players. Technologists have coded it for Moore's Law-sized exponential growth Extremely fast growth. On a chart, the line curves up rather than being straight. Contrast with linear. . Communicators have saturated it with information to the point of overload. Marketers have turned it into an electronic catalog and digital direct mail. Utilities have streamlined access at commodity prices.

Still there's something missing -- or cowering cow·er  
intr.v. cow·ered, cow·er·ing, cow·ers
To cringe in fear.



[Middle English couren, of Scandinavian origin.]
 in the corner.

Community

If the future of the Web is in the hands of today's teenagers, instant messaging and online games are a glimpse of what's to come. The same goes for Napster, in whatever form it takes once the legal issues are ironed out. The Web is about connections. People sharing with people, not computers sharing with computers.

I hold out hope for collaboration. This promise offers a real justification for business technology and ample opportunities for communication professionals.

Or at least for online elections.

Sheri Rosen, ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, a director, employee communications, at USAA USAA United Services Automobile Association
USAA Urban Superintendents Association of America
USAA United States Achievement Academy
USAA United States Arbitration Act of 1925
USAA United States Axemen's Association
USAA United States Air-Table-Hockey Association
 in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation).
San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S.
.
COPYRIGHT 2001 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Rosen, Sheri
Publication:Communication World
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 1, 2001
Words:647
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