Printer Friendly
The Free Library
14,551,645 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Promenade Realty launches leasing travel promotion.


Promenade promenade

Public place where people walk (or, in the past, rode) at leisure for pleasure, exercise, or display. Promenades are pedestrian avenues pleasingly landscaped or commanding a view, often located along waterfronts and in parks. Vehicular traffic may or may not be restricted.
 Realty realty n. a short form of "real estate." (See: real estate)


REALTY. An abstract of real, as distinguished from personalty. Realty relates to lands and tenements, rents or other hereditaments. Vide Real Property.
 launches leasing travel promotion

(This is the article that should have appeared with this headline last week.)

In a move to stimulate leasing activity at a midtown mid·town  
n.
A central portion of a city, between uptown and downtown.


midtown
Noun

US & Canad the centre of a town
 office building, Promenade Realty Services Corp., a New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 real estate brokerage firm specializing in the representation of international investors, in conjunction with the building ownership, has announced an innovative promotion that offers free first class air fare for two to any destination in the world.

Despite a sluggish market overall Promenade's managing director. Cid Keller, has expressed confidence that this promotion will attract the attention of brokers and inspire them to lease space at the property. located at 16 East 52nd Street.

Keller commented, "The commercial real estate market in Manhattan is more competitive than ever before. Therefore, it is critical to not only marl Marl, city, Germany
Marl (märl), city (1994 pop. 92,590), North Rhine–Westphalia, W Germany. It is an industrial and mining (coal, lead, and zinc) center, and also supports a number of chemical factories.
;et properties in conventional ways. but to develop innovative approaches that spark the interest, and ultimately impact the leasing behavior of brokers.

"|Lease & Leave For...' is an example of the kind of promotion that works. We are offering brokers a chance to lease space at a prime midtown office building, located around the corner from Cartier, and then, based on the square footage they lease. leave with a companion for the destination of their choice. 16 East 52nd Street is a first class building in a first class location: so, of course, travel is first class all the way."

A broker leasing 4,800 square feet qualifies for first class air fare between New York and Rio de Janeiro Rio de Janeiro, city, Brazil
Rio de Janeiro (rē`ō də zhänā`rō, Port. rē` thĭ zhənĕē`r
 for him/herself and a companion. The "exchange rate" is one-to-one -- for every square foot leased. the broker receives one air mile. Brokers will also receive their standard commission, in addition to the trip. Brokers disinclined dis·in·clined  
adj.
Unwilling or reluctant: They were usually disinclined to socialize.


disinclined
Adjective

unwilling or reluctant

 to see the world can opt to receive the full cash value of the air transportation.

The promotion is valid through December 31, 1991.

16 East 52nd Street is a development of Manhattan Equities. Inc.. a Gomes de Almeida. Fernandes company.
COPYRIGHT 1991 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Real Estate Weekly
Date:Jun 5, 1991
Words:331
Previous Article:Winners named for NY Preservation Awards.
Next Article:103 Manhattan condos sell during two-hour auction.
Topics:



Related Articles
Promenade announces high occupancy at Midtown buildings. (Promenade Realty Services, Manhattan) (Brief Article)
Spiegel breaks ground on new shopping center. (Spiegel Associates begins construction on shopping center in Massapequa, Nassau County, New York)
Residents of downtown begin to prosper. (Downtown Los Angeles, California) (Downtown Destinations)
New Spectrum closes retail deals. (New Spectrum Realty Services Inc. announces retail leases in New York, New York)
Cohen announces 10 leases at 475 Park Avenue South. (Cohen Brothers Realty Corp. brokers commercial space in New York, New York)
C&W completes 6 leases across Northern Jersey. (Cushman and Wakefield Inc. announces multiple commercial leases)
Premier tower in Santa Monica sold by Japanese.
S. Goodstein diversifies with industry pro at helm.(Alan M. Simon of S. Goodstein Commercial Realty)
Insignia/ESG announces promotions at awards dinner.(Brief Article)
Club Monaco has leased space on the Third Street Promenade in Santa Monica.(Retail Roundup)(Brief Article)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles