Projection vs. Reality: eMarketer Separates Hype from Hard Numbers to Present a Clear Picture of E-Business in 2001.Business Editors NEW YORK--(BUSINESS WIRE)--January 31, 2002 eMarketer released today a free white paper entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: , Projection vs. Reality, A Review of the 2001 E-Business Numbers As Predicted By Leading Researchers. Serving as a report card on the e-business prediction industry, this white paper examines predictions in six key areas of the internet and e-business, and compares them with established benchmark sources (such as the US Dept of Commerce), to evaluate which forecasts were on target. "We've all seen countless predictions for the growth and direction of e-business in 2001," said eMarketer CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Geoffrey Ramsey. "But the forecasts from research firms, consultants and analysts are often conflicting, so online marketers don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. which sources and numbers to trust. That's why we conducted this analysis of key numbers Key Numbers® A system devised by West Group involving the classification of legal subjects that are organized within their publications according to specific topics and subtopics. for 2001, using impartial Favoring neither; disinterested; treating all alike; unbiased; equitable, fair, and just. , reliable sources to determine which predictions were most accurate." The white paper reports, for example, that while 12 researchers forecast 2001 e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. revenues, with estimates ranging between $38 and $81 billion, only three came close to the $53 billion figure as measured at year-end by comScore Networks. The three closest to the mark were (in billions): Forrester ($51.1), Jupiter ($50.2) and eMarketer ($50.6). In addition to reporting the numbers, the white paper reviews the different definitions and methodologies used by the various researchers, providing insight into why the numbers are often so far apart. The 30-page Projection vs. Reality white paper covers the following topics: -- Internet Users -- US Broadband Penetration -- Wireless Penetration -- US B2C E-Commerce -- B2B E-Commerce -- Online Advertising in the US To obtain your free copy of the Projection vs. Reality white paper, visit www.emarketer.com. New York-based eMarketer is a publisher of internet and e-business information for marketing professionals. eMarketer aggregates, filters, organizes and analyzes data from over 800 research firms, consultancies, government agencies and other sources. The company offers the most comprehensive database of e-business statistics as well as a variety of reports featuring original analysis prepared by eMarketer's team. |
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