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Project Arena Names New Global Sales VP; Appointment Accelerates Company's Position in Project Portfolio Management.


Business Editors/High-Tech Writers

OAKLAND, Calif.--(BUSINESS WIRE)--July 2, 2001

Project Arena, the project portfolio management company, today announced that Wallace J. Luke III has joined the company as its senior vice president of global sales. In his new role, Luke will be responsible for revenue generation, marketing, communications, and driving growth through new market segments.

Luke brings to Project Arena more than 20 years of technology sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 for multi-million dollar companies. Most recently he was VP for global sales operations at NIKU NIKU Norwegian Institute for Cultural Heritage Research , an eBusiness enterprise applications company. At NIKU, Luke was responsible for channel sales strategies that helped drive the company to a successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. . While there, Luke developed a Web-based sales forecasting protocol and a "Top Gun" training curriculum. He has also held senior-level positions with Foglight Software, Information Advantage, and Integral Systems.

"Wally brings both the drive and experience that will continue to propel Project Arena into the market," said Demian Entrekin, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Project Arena. "Wally knows what it takes to succeed in the software marketplace -- a relentless focus on matching the right solution with the right customer. He will be instrumental in helping us achieve this goal."

Luke said, "Project Arena's application of top-notch technology to address the challenges of services professionals is truly ground-breaking. The company has unlimited capacity to scale as it and its customers grow. Yes, there are a number of players in this space -- I've looked at them all, just like our customers have -- and I haven't seen one as committed to and focused on the challenges of services professionals like Project Arena is. I am thrilled to be a part of this -- it's one of the most exciting challenges I've accepted in my professional career."

Luke has also served on the board for IVIS IVIS International Veterinary Information Service
IVIS Interactive Video Information System
IVIS Intervehicular Information System
IVIS Inter-Vehicular Information System
IVIS Integrated Vehicular Information System
IVIS in Vehicle Information System
, Inc. and is currently chair of eWAAM, Inc. He attended Rice Institute of Technology where he graduated with honors in aeronautical engineering aeronautical engineering: see engineering.
Aeronautical engineering

That branch of engineering concerned primarily with the special problems of flight and other modes of transportation involving a heavy reliance on aerodynamics or
. Luke will be based at Project Arena's headquarters in downtown Oakland Downtown Oakland is the central business district in Oakland, California. This part of town is bounded, depending on the definition used by either Interstate 880 or the Oakland Estuary on the southwest, Interstate 980 on the northwest, Grand Avenue on the northeast and Lake Merritt , California.

About Project Arena

Project Arena provides project portfolio management to firms of 10 to 2,000 for improved budget performance, project status reporting, and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  availability management. The Project Arena software suite is available through either a hosted or delivered model, which permits customers to be up and running in days with little or no infrastructure cost, or to run the applications behind their firewalls. Further information can be obtained by calling 510/286-8020 or by visiting www.projectarena.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 2, 2001
Words:413
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