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Progressive spots have sports twist.


PROGRESSIVE DIRECT rolled out three new 30-second television commercials that use simplified sports to illustrate how easy it is to buy direct from the third-largest private-passenger U.S. auto insurer An individual or company who, through a contractual agreement, undertakes to compensate specified losses, liability, or damages incurred by another individual.

An insurer is frequently an insurance company and is also known as an underwriter.
.

One commercial shows goiters using oversized o·ver·size  
n.
1. A size that is larger than usual.

2. An oversize article or object.

adj. o·ver·size also o·ver·sized
Larger in size than usual or necessary.
 clubs to hit golf balls into oversized holes. Another spot features a bowling alley alley

an area in a cow barn identified by its particular purpose such as a loafing alley, a walking alley or feeding alley.
 only a few feet long and the third presents skateboarders rolling down rolling down

The liquidation of an option position by an investor at the same time that he or she takes an essentially identical position with a lower strike price.
 a very short ramp.

A voiceover states in the golf commercial, "There's a reason Progressive Direct hasn't sponsored golf. We tend to make things easier." Followed by the tagline: "Think easier. Think Progressive."

Grey Global Group's G-Whiz created the commercials.
COPYRIGHT 2005 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Progressive Direct
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2005
Words:102
Previous Article:The Reinsurance Association of America.(Tracey Laws appointed )(Brief Article)
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