Progressive Agents Going Wireless.

Consumers now have wireless access to Progressive Corp.'s Web site and its Find-an-Agent feature. Progressive reports that consumers can use a Web-enabled cellular phone or handheld device to locate an independent agent instantly, at any time from anywhere in the world.

The number of mobile Internet users is predicted to reach 4 million by the end of the year and increase to 1 billion by the end of 2003, according to The Yankee Group, a technology consulting firm.

Each month, more than 28,000 visitors to Progressive's Web site (www.progressive.com) use the Find-an-Agent feature to locate an agent near them. Progressive chose the Web-enabled cellular phone as its next technology venture, because "we want to be ahead of the curve and make insurance accessible to people when they want it, however they want it," said Fred Khoury, wireless Internet manager for Progressive.

Progressive is rolling out its wireless application protocol in stages. Beginning immediately, Web site visitors can use cell phones to access the Find-an-Agent feature as well as access company information. Existing Progressive customers will be able to reach claims representatives and policy-services personnel.

Within the next few months, Mayfield, Ohio-based Progressive expects to add the ability to make payments; view information about accounts, coverages and vehicles; check automotive-related recall information; and even be reminded when vehicle repairs at body shops are complete.