Progress Software Hosts Webinar for Partners on Advantages of Search Engine Marketing December 6th.BEDFORD, Mass. -- Progress Software Corporation (Nasdaq: PRGS PRGS Phosphoribosylglycinamide Synthetase ), a supplier of leading technology to develop, deploy, integrate and manage business applications will host a webinar on pay-per-click advertising (PPC See Pocket PC, PowerPC and pay-per-click. PPC - PowerPC ) as part of the company's ongoing Application Partner (AP) program. In order to help APs understand the full value of PPC advertising and how they can leverage it to effect their businesses, Progress has brought in an expert, Bernie Borges of Find and Convert, who will deliver the webinar, "Get Big Payback Using Search Engine Marketing." The presentation will give Progress APs practical advice and strategies for using PPC advertising to drive demand to an organization. Topics will include: * A brief review of Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ) * The advantages of using PPC advertising to produce sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). * Strategies and techniques for success * Common mistakes to avoid [TABLE OMITTED] To find out more about this webinar on search engine optimization or to register, please contact Joan Groleau at jgroleau@progress.com About Progress Software Corporation Progress Software Corporation (Nasdaq: PRGS) provides application infrastructure software for the development, deployment, integration and management of business applications. Our goal is to maximize the benefits of information technology while minimizing its complexity and total cost of ownership. Progress can be reached at www.progress.com or +1-781-280-4000. About Find and Convert Find and Convert is a marketing firm dedicated to producing sales opportunities through Web marketing strategies that can be measured for ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Services include: search engine optimization (SEO), pay-per-click advertising (PPC), direct mail campaigns driving prospects to a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Web landing page and video commercials on the Web. Find and Convert Web marketing strategies are designed to help businesses find leads and convert them to qualified sales opportunities. We've provided these services since 2002. For more information about Find and Convert, please call 727-234-0952, or find us on the Web at www.findandconvert.com |
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