Program offers customer retention tools for community banks.It's a problem for many small- to-mid-size banks: How to develop the strategy, tools and tactics to develop, deploy and quantify meaningful communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. that translate into customer retention and quality relationships. A typical bank communications program is built on predictable things: monthly statements; product-related direct mail; required disclosures and notices; transaction related communications/inquiries. Now, Market/Match of Dayton, Ohio Dayton is a city in southwestern Ohio, United States. It is the county seat and largest city of Montgomery County. As of the 2005 census estimate, the population of Dayton was 158,873. , has introduced a new product called CustomerConnection. It builds programs for banks that are designed to provide higher loyalty and retention through consistent, meaningful and actionable messaging, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Brucc Clapp, CFMP CFMP Certified Financial Marketing Professional CFMP Come Find Me Pumps (polite version) , president. The company specializes in marketing solutions for small financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies. The CustomerConnection is designed to engage the customer by being fresh and "off cycle." The program provides banks with: * Five to seven off cycle customer communications per year. * Positive news and messages. * Engaging surveys and information requests. * Personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. messages from local staff. * Timely reporting of sales opportunities and customer-identified needs. * Systematic mailing and database management. * An all-inclusive process. The program is intended "'to give banks the badwidth to market like large financial institutions without the added costs of staffing and managing such pro)grams," adds Clapp. For more information, access www.marketmatch.com |
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