Printer Friendly
The Free Library
22,741,889 articles and books

Profile of women entrepreneurs--a case study of Chandigarh.

Entrepreneur stop is an innovative and dynamic process, whereby, a new enterprise is created. It is an important segment of economic growth. Entrepreneur is a catalytic cat·a·lyt·ic  
Of, involving, or acting as a catalyst: "Deregulation's catalytic power . . . is still reshaping the banking, communications, and transportation industries" Ellyn E.
 agent of change, which generates employment opportunities for others. Entrepreneurship amongst women is a recent phenomenon. When an enterprise is established and controlled by a women, it not only boosts economic growth, but also has many desirable outcomes. Jawahar Lal Nehru has remarked "when a women moves forward, the family moves, the village moves and the nation moves." Women entrepreneurship as defined by Government of India The Government of India (Hindi: भारत सरकार [3]Bhārat Sarkār), officially referred to as the Union Government, and commonly as Central Government , the women entrepreneur is an entrepreneur, who runs an enterprise owned and controlled by her and having minimum financial interest up to 51 percent of capital and giving at least 51 percent of the employment to women." Women have innate flair for entrepreneurship. They are endured with intuition intuition, in philosophy, way of knowing directly; immediate apprehension. The Greeks understood intuition to be the grasp of universal principles by the intelligence (nous), as distinguished from the fleeting impressions of the senses.  that helps them make right choices even in a situation where experience and logic fails. They are the natural net-workers and relationship builders, forging powerful bonds and nurturing relationship with clients and employees alike. In nutshell, they are as competent as their male counterparts if not better. Growth of women entrepreneurs can be a vehicle of their socio-economic empowerment. Socio-economic empowerment is a situation when women have control over her life and resources. A women entrepreneur can retain her income and use it at her own discretion at household level. Financial independence leads to social empowerment. Women entrepreneurs can play powerful role in confidence building and creating awareness in other women to promote self-reliance. On the other hand, women entrepreneurs have to face more problems than men entrepreneurs. In most of the cases, women do not have access to productive resources. Their risk taking ability is less. They have to devote time to the family and maintain a balance between their family responsibility and business. Hence, they need to be twice as persistent and assertive as·ser·tive  
Inclined to bold or confident assertion; aggressively self-assured.

as·sertive·ly adv.
 to make their presence felt in a predominantly pre·dom·i·nant  
1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant.

 male business world.

Over the years, there is a rapid growth of women entrepreneurs all over the world. In India, in the year 1981, only 5.2 percent of women to total were self employed, but as per Census 2001, this figure has risen to 11.2 percent and if the prevailing trend continues it is likely that in another ten years women will comprise 20 percent of the entrepreneurial force. Keeping this in mind, this study has been conducted in and around Chandigarh. Chandigarh is a Union-Territory with population of 9 lac lac, resinous exudation from the bodies of females of a species of scale insect (Tachardia lacca), from which shellac is prepared. India is the chief source of shellac, although some is obtained from other areas in Southeast Asia.  out of which 8 lacs population resides in urban areas. It is a prosperous city (per capita income Noun 1. per capita income - the total national income divided by the number of people in the nation
income - the financial gain (earned or unearned) accruing over a given period of time
 33047 at 93-94 prices) with huge potential and opportunities. Female literacy rate is 76.5 percent as compared to national female literacy rate of 54.28 percent. Even with these comparatively better socio-economic parameters, the city cannot claim to be a champion of women cause as sex ratio is as low as 777 as compared to 933 at all India All India is a phrase used to refer the all the states/regions of India together, esp. during the pre-independence days of India. During the period "All India" essentially included what is now as separate nations such as Pakistan, Bangladesh.  level.

Objectives of the study

The study has been conducted with the following objectives:

1. To portray por·tray  
tr.v. por·trayed, por·tray·ing, por·trays
1. To depict or represent pictorially; make a picture of.

2. To depict or describe in words.

3. To represent dramatically, as on the stage.
 a profile of women entrepreneurs;

2. To study the reasons for being in business i. e. motivational factors;

3. To study the attitude of family and society towards women entrepreneurs; and

4. To study the problems faced by women entrepreneurs.

Research Design and Methodology

Data Base: The study is based on primary data collected from Chandigarh (The City Beautiful).

Sample: A total of 135 women entrepreneurs were interviewed using structured questionnaire. Many of the questions were open ended so that the respondents have the opportunity to give variety of possible answers. Respondents were selected using convenient sampling.

Tools for Data Analysis: Data analysis was performed using simple frequency method. To interpret the data, pictorial presentation has been made.

This study is confined con·fine  
v. con·fined, con·fin·ing, con·fines
1. To keep within bounds; restrict: Please confine your remarks to the issues at hand. See Synonyms at limit.
 to the areas in and around Chandigarh, a modern city, therefore, it may not reflect the scenario prevailing in the rural India.

Business Profile

Type of the business in which the women entrepreneurs are engaged is quite diversified diversified (di·verˑ·s . Apparels, jewellery and ethnic goods (Duries) etc. are the most preferred business as 31.8 percent women are opting for these. Retail business include grocery, stationary, gift items and confectionary etc. are opted by 17 percent women entrepreneurs. Consultancy services like matrimonial mat·ri·mo·ny  
n. pl. mat·ri·mo·nies
The act or state of being married; marriage.

[Middle English, from Old French matrimoine, from Latin m
, financial investments, etc. are run by 3.8 percent and 19.3 percent women are running beauty saloons. Computer and I. T. services are provided by 4.4 percent. Educational institutes like coaching centers are run by 8.1, percent whereas 4.4 percent are running factories like manufacturing of locks, wooden furniture and floor mills.

Age Profile of Women Entrepreneur

As per the survey, 20 percent of women fall in the age category of 20-30, 51 percent in the category of 30-40, 25 percent in the category of 40-50, only 4 percent of the respondents were above 50 years.

Maximum number of women have established business in their thirties. Most of them are graduates, so educational qualification is not a deterrent de·ter·rent  
Tending to deter: deterrent weapons.

1. Something that deters: a deterrent to theft.


Reasons for Starting Business

Motivational factors considered very important in all theoretical models of entrepreneurial performance. It is necessary to identify what drives a women to initiate, organize, manage and assume responsibilities for a business, which is a challenge in itself. Gilad and Levine (1986) proposed two closely related explanation of entrepreneurial motivation--push theory and pull theory. Push theory argues that individuals are pushed into entrepreneurship by negative external factors like job dissatisfaction, difficulty in finding job, insufficient salary or inflexible hours. Pull theory suggests that individuals are attracted to entrepreneurial activity to seek independence self-fulfillment, wealth and other desirable outcomes.

It is evident from the above table that economic considerations are more important as far as reasons to start a business is concerned. Around 26.6 percent women respondents opined that they started business, because they wanted to be economically independent. Equal percentage of respondents think supplementing their family income as important factor 21 percent wanted to utilize their free time and 24 percent were desirous de·sir·ous  
Having or expressing desire; desiring: Both sides were desirous of finding a quick solution to the problem.

 of satisfying their creative urge. 1.4 percent started business for self-satisfaction and only 0.7 percent inherited inherited

received by inheritance.

inherited achondroplastic dwarfism
see achondroplastic dwarfism.

inherited combined immunodeficiency
see combined immune deficiency syndrome (disease).
 their business.

The most preferred reasons for business over job is independent ownership as responded by around 62.9 percent of women; where they are not supposed to be subordinate to someone. Philanthropist consideration are not very popular, as only eight percent of respondents are of the view that 'to serve society' one of their preferences for opting a business as compared to regular job. Another important reason is non-availability of job as evident from the response as high as 20 percent important advantage of flexible hours is given due consideration by nine percent of women.

On the basis of rank order method, the respondents revealed that the critical motivational factor as 'confidence in their abilities' followed by 'creative urge', then 'financial status'' and then' social status' is lowest ranked critical factor.

57 percent of women entrepreneurs raised their seed capital from their immediate family members. Financial help from relatives is being provided to 23 percent respondents. Banks and financial institutions were only approached by 13 percent and seven percent respectively. Although, they are aware of existing financial institutions which provide any kind of support to women entrepreneurs, yet no direct or indirect help is provided by any government agency. No one have ever attended an EDP (Electronic Data Processing) The first name used for the computer field.

EDP - Electronic Data Processing
 (Entrepreneurial Development Programme).

Attitude of Society towards Women Entrepreneur

90 percent of respondents revealed that society has reacted in a positive manner, whereas, only 10 percent of respondents have to face the negative attitude of the society, but they have also stated that negative approach did not stop them from being entrepreneurs. Family members in majority of the cases are very encouraging and supportive.

Of the women involved in the entrepreneurship, 48.15 percent stated that they had marketing problems, 26.67 percent have to face financial problems. 15.56 percent were facing the managerial problems. Only 4.44 percent of women entrepreneurs are not able to cope up with some other problems like time factor, whereas 5.19 percent reported that they have no problem at all.

Perception Regarding their Success in Business

When women entrepreneurs were asked, if they found themselves as successful entrepreneur or not, 95 percent found themselves successful, only 5 percent reported that they have not attained desired level of success.

Quality attributed to their Success

Self confidence, 31.1 percent; relationship management, 27.4 percent; patience and modesty Modesty
See also Chastity, Humility.

Bell, Laura

reserved, demure character. [Br. Lit.: Pendennis]


gentle, unassuming sister of Kate. [Br. Lit.
, 34.25 percent; and communication ability 16.3 percent are the most important individual characteristics that contributed to their success.

Which Quality of theirs' attributed to their success

Need to get Involved in Training Programmes

61.4 percent of women entrepreneur wanted to join training programmes, whereas negative response has been reported by 38.52 percent.

Expansion Plans

According to according to
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

 the present research, most of the respondents have future expansion plans, but they all are less ambitious. They take moderate and calculated risk. Their future plans were to expand business, increase quality, increase profit etc.

Results and Suggestions

* Maximum women have entered into business in thirties and most of them are married.

* Women are venturing into diversified fields. It seems that aesthetic goods i. e. handicrafts, designer clothes, jewellery is an area where women are more comfortable. Retail business is also very popular, as these are the areas in which limited business experience and knowledge is required.

* Computer, IT related and consultancy services are upcoming areas, so most popular amongst younger women.

* Most of the entrepreneurs are first generation entrepreneurs. Though in the coming years we may find women inheriting in·her·it  
v. in·her·it·ed, in·her·it·ing, in·her·its
a. To receive (property or a title, for example) from an ancestor by legal succession or will.

 business of their mothers and mother-in-law. (for example: In this study it has been found in many case like Anaha jewelers where first generation entrepreneurs are involving second generation into the business).

* It is the pull factors i. e. their urge to be self-dependent, supplement family income, achieve social status, satisfy their creative urge have motivated them to be entrepreneurs, more than the push factors like non-availability of job, dissatisfaction in job, etc.

* Education, training and skill have played an important role in their being into business.

* Though they do not have any formal training in entrepreneurial development or management of small business, they are interested if given an opportunity.

* Marketing problems are a major hurdle in the expansion of their business.

* Women entrepreneurs like to expand their business, but they are contended with less money and would not like to grow to the extent that can jeopardize jeop·ard·ize  
tr.v. jeop·ard·ized, jeop·ard·iz·ing, jeop·ard·izes
To expose to loss or injury; imperil. See Synonyms at endanger.
 their family life.

* Role of government agencies in the growth of women entrepreneur is negligible This article or section is written like a personal reflection or and may require .
Please [ improve this article] by rewriting this article or section in an .


It is evident from the study that women are ready to face the challenges associated with setting up of business. Society is very much receptive receptive /re·cep·tive/ (re-cep´tiv) capable of receiving or of responding to a stimulus.  to the concept of women entrepreneur, so is the family. Papad, pickle pickle, general term for fruits or vegetables preserved in vinegar or brine, usually with spices or sugar or both. Vegetables commonly pickled include the beet, cabbage, cauliflower, cucumber, olive, onion, pepper, and tomato.  are the things of the past, now with new and innovative business, women entrepreneurs are fast becoming a force to reckon with to settle accounts or claims with; - used literally or figuratively.
to include as a factor in one's plans or calculations; to anticipate.
to deal with; to handle; as, I have to reckon with raising three children as well as doing my job s>.

See also: Reckon Reckon Reckon
 in the business world. Women are not into business for survival but to satisfy their inner urge of creativity and to prove their capabilities. Women education is contributing to a great extent to the social transformation. The future will see more women venturing into areas traditionally dominated by men.

Helpful References

Hisrich, R. d. and Brush, C. G. (1986): The Women Entrepreneur, Starting Financing and Managing a Successful New Business, Lexington Books, Toronto.

Chandra, S. K. (1991): Development of Women Entrepreneurship in India, a Study of Public Policies and Programmes, Mittal Publications, New Delhi New Delhi (dĕl`ē), city (1991 pop. 294,149), capital of India and of Delhi state, N central India, on the right bank of the Yamuna River. .

Sundin, E and Holmqluist, C. (1991): The growth of women entrepreneurship: push or pull factors? In Recent Research in Entrepreneurship (Edited by LG, Davis and A. a. Gibb), Gowar Publishing Company, England.

Dhillon, P. K. and Malhotra, D (1993): Motives and Characteristics of successful women entrepreneurs. In Women Entrepreneurs, problems and prospects (Edited by P. K. Dhillon) Blaze Publishers and Distributors, New Delhi.

Johnson, S. and Storey, D. (1993): Women in Business, Perspectives on Women Entrepreneurs (Edited by S. Allen and C. Truman), Routledge, U. S. A.

Jayanthi, c. (2003): "Women Entrepreneurs in the New Wave Economic Development Programme", Yojana, vol. 47, Aug. 2003.

Shaik N. Meera and D. U. M. Rao, (2003): "IT for empowerment of Women" Yojana, February 2003.
Table 1: Types of Business Opted by Women Entrepreneurs

S. no.   Types of Businesses     Respondents    Percentage

  1. Apparels, Jewellery
     and Ethnic goals              43             31.8
  2. Retail business               23             17.0
  3. Consultancy services          05             3.8
  4. Catering                      15             11.8
  5. Beauty Saloons                26             19.3
  6. Computer and I.T.
     related services              06             4.4
  7. Coaching Centres              11             8.1
  8. Factories and Mills           06             4.4

Table 2: Reasons to Become an Entrepreneur

S. no.   Reasons                           No. of        Percentage

  1.     To be economically independent    36            26.60
  2.     To utilize free time              28            20.7
  3.     To supplement family income       36            26.6
  4.     To satisfy creative interest      32            23.7
  5.     Family occupation                 01            .07
  6.     Self satisfaction                 02            1.4

Table 3: Why Business is Preferred over a Job

S. no.   Reasons                       No. of        Percentage

  1.     Want independent ownership             85         62.9
  2.     Want to serve society                  11          8.1
  3.     Non availability of job                26         19.3
  4.     Flexible hours                         12          8.8
  5.     Others                                 01          0.7

Table 4: Critical Motivational Factors

Motivational factors          Rank           Total of rank
                                             of values
                        I    II   III   IV

Confidence building     39   40   35    21       1932

Independent             39   34   29    33       2232
financial status

Social status           18   32   35    50       1820

Creative urge           39   29   31    31       2188

Motivational factors    Avg.      Adjusted
                        values    Avg.

Confidence building       14.3      0.36(I)

Independent               16.5    0.42 (III)
financial status

Social status            13.48     0.74(IV)

Creative urge             16.2    0.415(II)

Table 5: Raising of finance

Sources of finance               Respondents   Percentage

Family members                       77            57
Relatives                            31            23
Banks                                18            13
Other financial institutions         09            07

Table 6: Problems faced by Women Entrepreneur

 Problems     No. of Respondents    Percentage

Financial             36                 26.67
Marketing             65                 48.15
Managerial            21                 15.56
Others                06                  4.44
No problems           07                  5.19

Table 7: Urge for Training

Willingness to attend    Respondents   Percentage
an EDP Programme

Yes                          83          61.48
No                           52          38.52

Choice of Business by Women Entrepreneurs

* Series 1

Apparels, Jewellery & Ethnic goals   31.8
Retail business                        17
Consultancy service                   3.8
Catering                             11.8
Beauty Saloons                       19.3
Computer & I.T. Related Services      4.4
Coaching Centres                      8.1
Factories & Mills                     4.4

Note: Table made from bar graph.
COPYRIGHT 2008 Centre for Indian Development Studies
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

 Reader Opinion




Article Details
Printer friendly Cite/link Email Feedback
Author:Malik, Shiva; Rao, Taranjit Kaur
Publication:Political Economy Journal of India
Article Type:Case study
Geographic Code:9INDI
Date:Jan 1, 2008
Previous Article:Nature and extent of rural poverty among the weaker sections in the rural areas of Haryana: a nutrition plus approach.
Next Article:Customer satisfaction in Indian banking: a case of Yamuna Nagar District in Haryana.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters