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Profile of Diamond Group.

Backgrounds

PT Diamond Cold Storage, which was established in 1960, is an embryo of the Diamond Group. The company was established in 1960 by PT. Coca Cola Company. PT. Coca Cola Company is a producer of soft drink with the brand of, Coca Cola. It is local units of a US soft drink giant Coca Cola.

In 1970, PT Diamond Cold Storage (PT. DCS) was taken over by Mr. Chan WA Tek, an ethnic Chinese businessman and former owner of PT. DCS, a food and beverage manufacturing company.

In 1980 Chan WA Tek's son Mr. Norman Chen and Mrs. Chen Tsen Nan established PT. Sukanda Djaya (PT. SD). After its statute was changed several times, currently the paid up capital of the company is Rp 100 million.

In the beginning PT. SD is a division of PT. DCS handling the storage of products and as a distributor of the products of PT. DCS.

Currently the Diamond Group has three subsidiaries operating in food and beverage manufacturing industry, cold storage service and supermarket business.

Food and beverage industry

PT. Diamond Cold Storage (PT. DCS) operates in food and beverage industry producing ice cream with a production capacity of 925 tons per year. Its factory occupies a 6,000 hectare plot of land in Cibitung, Bekasi, and West Java. Its ice cream product is known with the brand of Diamond. PT DCS also produces dairy product, UHT milk and yogurt also with the brand of Diamond.

Since it started operation in 1971, PT. DCS has produced ice cream with various tastes vanilla, strawberry, chocolate, mango, durian, and vanilla mix choco chips in packages of 1 liter-8 liters. It also produces ice cream in small package, Cup Reguler, Cup Puter and Cup Super

Recently PT. DCS introduced a tea tasting variant of ice cream. One of its latest products is green tea tasting ice cream. PT. DCS has succeeded in producing ice cream with various tastes not yet known to have been produced by other ice cream producers.

In 1995, PT. DCS started producing drinks like milk, yogurt and fruit juices. In addition, PT. DCS produces processed meat sausage, meat balls and beef slice and frozen foods such as frozen potato stick and frozen vegetables.

Pizza Hut restaurant chain has rented the cold storage of PT. Sukanda Jaya. Pizza Hut has for 25 years used cold storage of PT Sukanda, and named the cold storage company to distribute all of its products to all Pizza Hut restaurants in Java.

In addition, Pizza Hut cooperates with PT. Diamond Cold Storage (the parent company of PT. Sukanda Jaya). PT. Diamond Cold Storage as a producer of ice cream has been a supplier of ice cream and milk for all Pizza Hut outlets.

PT. Diamond Cold Storage as a producer of ice cream has cold storage with a capacity of 925 tons. PT. Diamond Cold Storage also puts part of its production in the cold storages of its subsidiary PT. Sukanda Jaya, which also handles the distribution of the production. With a capacity of around 45,000 tons, Sukanda Jaya handles the storage and distribution of ice cream. It rents out its cold storages for food products and handles the distribution of the products mainly processed food products like frozen potatoes. Currently the customers of Sukanda Jaya include Pizza Hut, Kentucky Fried Chicken, A & W (restaurants).

Cold Storage

PT SD is a subsidiary of PT. DCS, which is known as one of the largest producers of ice cream in Indonesia. In the beginning PT. SD is division of PT. DCS with functions to provide storage and handle the distribution of the products of PT. DCS such as ice cream, milk and other frozen foods. PT. SD stores some of the ice cream production of PT. DCS, as the warehouses of DCS are not enough to hold all of its production.

In 1986, PT. SD develops business in distribution of frozen food products of companies other than PT. DCS. The cold storage facilities of PT. SD are too big for the products of PT. DCS alone. Therefore, it offers to rent out the idle capacity.

PT. SD has provided storage of frozen foods and beverages of a number of companies other than PT DCS. Currently PT. SD has customers among large retail companies and fast food restaurant chains.

Among large fast food restaurants in the Greater Jakarta area renting the cold storage facilities of PT. SD include seperti Pizza Hut, Mc Donald, Sizzler dan A & W, Texas Fried Chicken, CFC, Kentucky Fried Chicken.

Its customers among large retail companies include hypermarkets such as Carrefour, Giant, Hypermart and Lotte, and Tip Top Supermarket. They use the cold storage of PT SD for their products such as meat, frozen chicken meat, vegetables, potatoes, and food spices.

PT. SD also handles the distribution of goods to all outlets of its restaurant customers all over Indonesia. PT. SD cooperates with Pizza Hut in providing storage for the food stocks of the restaurant chain and at the same time handles the distribution of the goods to 78 restaurants of Pizza Hut in Java.

PT. SD also provides storage and distribution of ice cream products of PT. DCS to all hypermarkets, supermarkets and stores in the Greater Jakarta area.

PT SD has cold storage warehouses in Cibitung and Ancol Timur of North Jakarta. The warehouse located at the industrial estate of MM 2100 Cibitung, Bekasi, occupies an area of 14,000 sq.m. With a total capacity of 45,000 tons, the cold storage warehouses of PT. SD are among the largest in Indonesia.

PT. SD has 17 distribution centers in a number of large cities to cover markets all over the country. PT. SD, therefore, ranks among the largest frozen food distributors in the country.

The company has a fleet of 100 trucks equipped with cooling machines to keep the temperature 30 degrees C below zero, to support its distribution operation. It also has 10 forklifts for loading and unloading in its warehouses.

PT. SD is an agent for a number of imported products including bakery products, beverages, dairy, dry groceries foods, appetizers, baby foods, bacons, baking goods & additives, biscuits & cookies. Among the frozen foods and beverages are imported from Malaysia, Japan, South Korea, India, China, Australia, France, Italy, the Netherlands and the United States.

Supermarkets

PT. Kage Dwijaya operates supermarkets named Diamond at the Artha Gading Mall, North Jakarta and at Jl. Fatmawati, South Jakarta. Diamond Supermarket sells various food and beverage products including local products and imported products from Japan, China and South Korea.

Diamond Supermarket is well known in the commercial area of Kelapa Gading, North Jakarta. In 2010, Diamond Supemarket held Japanese Festival, and Thailand's Festival. The Thai festival was the 11th held at the supermarket were aimed to promote products and cultures of Thailand. Diamond Supermarket & Department Store has also held such events in cooperation with Australian and US companies.

Diamond Supemarket & Department Store has branches outside Jakarta including in Makassar. Palembang, Yogyakarta and Batam.

In January 2011, Diamond Supermarket took over D'Best Supermarket after it stopped operation. Earlier D'Best Supermarket was located at Jl. Fatmawati, South Jakarta, before the building was acquired by Lotte Mart, a big retail company from South Korea.
Table--1
List of customers of PT. Sukanda Djaya

 Types of Business Customers

Fast food restaurant Kentucky Fried Chicken
 Texas Fried Chicken
 Mc Donald
 A & W
 California Fried Chicken
 Pizza Hut
 Sizzler
Retailer Carrefour
 Giant
 Hypermart
 Lotte Mart
 Tip Top

Sources : Data Consult

Table--2
Distribution networks

 Areas Cities

Sumatra Medan, Palembang, Padang,
 Pekanbaru, Batam
Java Bandung, Cirebon, Yogyakarta,
 Semarang, Surabaya
Kalimantan Balikpapan
Sulawesi Makassar, Manado
Papua Jayapura
West Nusatenggara Mataram
Bali Denpasar

Sources: PT. Sukanda Djaya

Table--3
Products of frozen foods imported by PT. SD

Brands of products Types Countries
 of origin

San Remo Paste Italy
POPO Frozen fish
WAMMCO
Pritchhitts Whipped cream France
Master Chef Crepe China
Spring Home Paratha bread India
Lee Kum Kee Sauce, black Korea
 bean ketchup
McCain Biscuit USA
Bon Patis Biscuit France
Edo Cake Japan
Katt's Pau Malaysia
Bresse Bleu Cheese France
AACO Meat Australia
KH De Jongs Cheese Netherlands
Pillsbury Chocolate cake
Castricum Canned beef Australia
Boiron Frozen fruits France
Aldia Frozen fruits France
Bel Cheese Australia
Bonduelle Frozen vegetable France
Elle & Vire Sauce France
Harvey Beef Bacon Australia
Happy Belly
Mazola Cooking oil
Fillipo Berio Olive oil Italy
Dewlands Fruits juice
Yoplait Yogurt
Twinnings Herbal drink United Kingdom
 Comomile
Bulla Yogurt Malaysia
PURA Milk Australia

Sources : PT. Sukanda Djaya
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Title Annotation:COMPANY PROFILE
Publication:Indonesian Commercial Newsletter
Article Type:Company overview
Geographic Code:9INDO
Date:Aug 1, 2011
Words:1412
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