Profile: Royer Corp.: Madison company is the largest swizzle-stick maker in the U.S. One order: 14 million.A GUITAR-SHAPED cocktail stir for Hard Rock Care, a surfboard swizzle swizzle - To convert external names, array indices, or references within a data structure into address pointers when the data structure is brought into main memory from external storage (also called "pointer swizzling"); this may be done for speed in chasing references or to stick for Disney World and countless more styles for other restaurants and casinos are all made in Indiana.
The producer: Royer Corp., the largest U.S. swizzle stick manufacturer, headquartered and operating its only plant in Madison.
With some 800 stock molds--from palm trees to exotic dancers and baseball bats to fishing reels--and more custom created every year, Royer is king in the plastics world when it comes to drink stirs, food picks and meat markers. It also makes floral picks, in 130 designs, and bag tags Bag tags, also known as baggage tags, baggage checks or luggage tickets, have traditionally been used by airlines to route passenger luggage that is checked in to the final destination. , key tags, name badges, ice scrapers, license plate frames and cake decorations.
Not a few here and there, Minimum orders are 25,000, and one order came to 14 million.
Business is good, reports CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Randy Williams For the baseball player, see .
Randy Williams (born 23 August,1953) was an American athlete who competed mainly in the long jump.
He competed for the United States in the 1972 Summer Olympics held in Munich, Germany in the long jump where he won the gold medal. , who has headed the 40-employee, family-owned business lot four years.
"We had our best year ever in 2003, when a lot of companies were struggling," he says. ':People still go to casinos and resorts. They still buy birthday cakes for their kids And those are our products."
A turnkey operation helps, Williams says. "We do everything in-house." That includes design, tool making, molding, decorating, assembling, packaging and warehousing product for just-in-time deliveries "We're a small company, so we have a lot of flexibility, and that's key. We can do a quick turn-around. We've done jobs in two to three days for people who really needed it."
Most selling is direct-to-the-customer by an in-house sales staff. "We have about 500 active accounts all over the U.S. and in several other countries," Williams reports Customers include the Waldorf Astoria, MGM MGM
in full Metro-Goldwyn-Mayer, Inc.
U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925. Grand, Grand Ole Opry Grand Ole Opry, weekly American radio program featuring live country and western music. The nation's oldest continuous radio show, it was first broadcast in 1925 on Nashville's WSM as an amateur showcase. , Harrah's and Caesar's. Its cake decorations are made for an Ohio company Ohio Company, organization formed (1747) to extend settlements of Virginia westward. The members were mostly Virginia planters interested in land speculation and the fur trade. that packages and sells them to U.S. and Canadian commercial bakeries.
Founded in 1970 in Ohio and moved to Madison the following year, the company was sold in 1976 to Madison Plastics, then purchased in 1977 by today's owners.
They operated Royer for 22 years in a 5,000-square-foot facility. In 1998 they purchased a 60,000-square foot building vacated by U.S. Shoe Factory and moved into part of it in 1999. Today, Royer occupies about half of it.
That was a boon for Madison, says David Terrell
David Terrell (born March 13, 1979 in Richmond, Virginia) is an American football wide receiver who is currently a free agent. , executive director of the Madison-Jefferson County Industrial Development Corp. "They took over an old building, and they've made it a thriving business with great potential for expansion. Companies like Royer are what make local economies grow and thrive."
It's a perfect site, Williams says. "A lot of our people walk to our plant. We like the small-town atmosphere, the good work ethic work ethic
A set of values based on the moral virtues of hard work and diligence.
a belief in the moral value of work and a community that gets behind you."
Terrell likes where the company is headed, too. "Royer is exploring ways to make their process more efficient, to improve technological capabilities, and to expand through exports."
While it has some markets outside the U.S., there's potential for more, Williams says. He's eyeing the European airline industry, for one. "And we're kicking around the idea of possibly manufacturing in the Republic of Georgia, where our plant manager's father has an injection-molding company. But that's down the road."