Professional Development Awards of Excellence.The Professional Development Area Awards of Excellence honor NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. members based on outstanding achievement in the four areas of (1) Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , (2) Product/Species Management, (3) Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and (4) Sales. These new awards demonstrate NAMA's commitment to the four professional development areas and are designed to honor outstanding accomplishments by active members of the organization. The awards were presented during the 2002 Agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. Forum, October 9, in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). . MARKETING COMMUNICATIONS Ken Anderson NC+ Hybrids As marketing manager for NC+ Hybrids, Ken Anderson is responsible for advertising and public relations. In addition he works in the areas of brand strategy, product positioning, pricing, customer retention, market strategy and marketing programs. During his tenure at NC+ he has instituted several important programs including the Database Marketing Program, NC+ Partnership Coop Advertising Program, Harvest Mailers, Product Catalog and Management Guide, Product Profile Sheets, Growing Points, the NC+ Web Site and improvements in the company's customer service. Three recent accomplishments include positioning NC+ as an independent, a bold and edgy campaign that received rave reviews and several awards; promotions surrounding the new NC+ conditioning plant; and public relations on the NC+ Grain Sorghum sorghum, tall, coarse annual (Sorghum vulgare) of the family Gramineae (grass family), somewhat similar in appearance to corn (but having the grain in a panicle rather than an ear) and used for much the same purposes. Grant, a $7.5 million dollar matching grant matching grant Academia Non-peer-reviewed funding in which a commercial enterprise, foundation, or philanthropy, federal government, contributes a sum of money that 'matches' a financial contribution made by an institution, university or hospital. from the department of energy to conduct research to improve the starch starch, white, odorless, tasteless, carbohydrate powder. It plays a vital role in the biochemistry of both plants and animals and has important commercial uses. content of grain sorghum. Anderson credits three main tools for enhancing his marketing skills: Asking good discovery questions and then listening; marketing and business-related publications and NAMA. He has been a NAMA member for 20 years. He has been active in the Midlands Chapter, having served on the board, as programs chair and as president. PRODUCT/SPECIES MANAGEMENT Tony Klemm Dow AgroSciences Until a recent leave from u.s. based organizations to serve as Country Manager for Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. Korea, Tony Klemm served as product manager for Hornet hornet: see wasp. herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. and the Lorsban brands of insecticide insecticide Any of a large group of substances used to kill insects. Such substances are mainly used to control pests that infest cultivated plants and crops or to eliminate disease-carrying insects in specific areas. in the Midwest from 200 until 2002. Balancing the two different brands required the use of innovative communications techniques, analytical market research applications and various other marketing tools. Through focused strategic plans and comprehensive market analysis, he focused efforts to extend the reach of these brands and increase niche-marketing opportunities. Klemm guided teams that oversaw the development and tactical implementation of the strategic plans for both brands in a constantly changing environment with minimal resources. Staying closely aligned to the field salesforce and the customer was a must. A "think customer" strategy was used allowing for quick, effective input from the field to be easily implemented into the individual products marketing management. Market position was strengthened through focused communication efforts with the assistance of ad agencies. Klemm first joined NAMA as a student participating in the student marketing competition at Iowa State University Academics ISU is best known for its degree programs in science, engineering, and agriculture. ISU is also home of the world's first electronic digital computing device, the Atanasoff–Berry Computer. . After graduating and relocating with DowElanco to Kansas City, he joined the MoKan NAMA Chapter where he was an active member. Upon relocation to Indianapolis, he joined the Mid-America Chapter where he has been a member since 1998. He encourages other Dow AgroSciences employees to get involved and become NAMA members. PUBLIC RELATIONS David Buccholz David & Associates As president of David &Associates, David Buchholz has been able to build a successful agency in Hastings, Nebraska Hastings is a city in Adams County, Nebraska, United States. The population was 24,064 at the 2000 census and was 25,437 by the 2005 estimate. It is the county seat of Adams CountyGR6. serving regional and national clients in agribusiness. One of the significant differences as an agency is that David and Associates does not take mark-ups or commissions. While this may not be an innovation, it is a fundamental agency philosophy that has helped develop a reputation for honesty and integrity with clients. In working with their clients, building relationships and networks is fundamental to strategy. By creating synergies with shared interests, they help their clients achieve more than they could hope to alone. Some of their more recent accomplishments include: successfully launching a new equine equine Any member of the ungulate family Equidae, which includes the modern horses, zebras, and asses, all in the genus Equus, as well as more than 60 species known only from fossils. Equines descended from the dawn horse (see Eohippus). product for Nutrena which included an aggressive public relations component; creating a comprehensive advertising/PR campaign for ethanol-blended fuels in Nebraska that has helped increase market share by more then 50%; and developing PR strategies on behalf of the National Corn GrowersAssociation to promote the ethanol industry and urge passage of the Fuels Provisions in the Senate Energy Bill. In spite of the distance from most other Midlands NAMA members, Buccholz has served as program chair, Best of NAMA chair and president of the chapter. His firm helped develop and host the first Web site for Midlands NAMA and published the chapter's newsletter for a period of time. SALES Bob Deiss Farm Progress As regional sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for Farm Progress, Bob Deiss represents 18 Farm Progress magazine titles and the company's eight farm trade shows across Minnesota and the Dakotas. Most of his responsibility/sales volume is tied to larger clients within the Twin Cities area, but he travels extensively throughout the region and maintains a sizeable customer base of medium-to-smaller clients. Deiss is consistently one of the most innovative and customer-focused sales reps on the Farm Progress team. He comes up with creative multi-dimensional packages for advertising customers of all types and sizes. His most noteworthy media programs have included all the elements Farm Progress has to offer--print, shows, online and direct marketing components. He challenges everyone at the company (management, editorial, production, etc.) to continually enhance the value of the services they provide. By establishing and maintaining exceptional rapport with his clients and marketing agencies he maintains close ties to agriculture, and frequently arranges farm visits for customers who do not have easy access to producers. His unique style and capabilities have always delivered results and his results have been especially noticeable during the 2001 and 2002 marketing seasons. His dollar volume and market share have outperformed management's expectations during the current advertising slump, which is an especially important accomplishment in the highly competitive Twin Cities area. Deiss has been actively involved with NAMA throughout his career, having served on a number of committees for the North Central Chapter. |
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