Professional Baseball Club Implements Visitar Solution to Drive Sponsorship Sales.

Durham Bulls chooses Visitar to enhance visibility and productivity of sales tracking system

RALEIGH, N.C. -- Visitar, the first company to offer affordable interaction solutions for small and mid-sized businesses, today announced that the Durham Bulls Baseball Club, a Triple-A affiliate of the Tampa Bay Devil Rays, has implemented 360x Care (via)Visitar to track and forecast sales.

The Durham Bulls draw more than 500,000 fans in paid attendance each year to its home stadium, The Durham Bulls Athletic Park in Durham, North Carolina. Corporate sponsorships and season ticket sales are a critical element of the club's success, and the management team of the Bulls wanted to find a system that would help them manage sales activities and collect information to enhance their relationship with fans from year to year. With its previous sales tracking system, each sales rep managed sales activities independently, with management having little insight into the ongoing relationship that the organization had with the customer and little chance to leverage opportunities to increase sales. One other issue within the Bulls was internal turnover and there was no good mechanism to get new reps up to speed or to pick up where their predecessor left off in the sales cycle.

By deploying 360x Care (via)Visitar, the Durham Bulls have linked their sales team into a common system to gain visibility and enhance overall productivity. 360x Care (via)Visitar is an affordable web-based solution that provides complete CRM capabilities to manage contacts, sales efforts, and service activities. Integrated with existing phone systems, Visitar software enables inbound and outbound connections with prospects and customers, even allowing representatives to use the system from home or on the road.

"With Visitar software, we were able to get up and running quickly," said Assistant General Manager Jon Bishop of the Durham Bulls. "Before we had the Visitar solution in place, it was difficult to know how many calls our reps were making, or get a good picture of the sales forecast. Now we can gauge anticipated revenues and most importantly, we have a centralized place to track our year-to-year relationships with our fan base and corporate sponsors."

360x Care (via)Visitar's intuitive dashboard creates associations within all customer records, giving all sales representatives a 360x view of the customer experience and provides the Durham Bulls management team insight into sales pipelines to track its progress. Activities are tracked through each stage of the sales cycle, with product offerings and interaction levels specific to the Bulls' business model. Through this implementation, sales representatives selling season tickets, group tickets, special event passes, and sponsorships have also gained access to advanced features such as call recording, conferencing, and silent monitoring.

"Until recently, sophisticated customer interaction applications were exclusively found within the largest of organizations," said Hank Barnes, Vice President of Marketing and Product Management at Visitar. "With 360x Care (via)Visitar, businesses of all types and sizes now have access to a highly efficient model for driving new sales and customer retention. We're thrilled that the Durham Bulls have implemented our latest solution and look forward to watching them grow their great organization."

About the Durham Bulls

The Durham Bulls have a 100-year tradition of bringing baseball excitement to North Carolina. The Bulls, Triple-A affiliate of the Tampa Bay Devil Rays, draw more than 500,000 fans in paid attendance each year to the Durham Bulls Athletic Park. The affordable, casual, family-friendly environment has proven to be a popular destination for corporate outings as well as family nights out. The Bulls claimed their second consecutive International League Championship in 2003 and are considered by most to be one of the top teams in all Minor League Baseball. The Durham Bulls Athletic Park is home to the Bulls and USA Baseball. The ballpark celebrated its 10th anniversary in 2004.

About Visitar

Visitar provides innovative customer relationship management (CRM) and sales force automation (SFA) solutions that link rich telephony capabilities with business applications to improve efficiency and enhance customer and employee experience. Delivered as a service, the solutions are affordable for small and mid-sized businesses and do not introduce any IT management burden. Visitar's "(via)Visitar" solutions eliminate complexity by supporting any web browser and telephone system and also simplify ongoing system management through a business-friendly, rules-driven configuration capability.

Visitar solutions are delivered to customers via a network of business partners that are the trusted providers of networking, phone or application capabilities to the small and mid-sized businesses market. For more information, including a complete overview of the capabilities, functionality, and benefits of the Visitar solution, visit www.visitar.com.