Product of the year.What a great list of product-of-the-year candidates our judges had to choose from! In this issue, we not only feature the award winner but several of the runners-up. Overall, this year we had 10 entries ... the most we've we've Contraction of we have. we've have ever had. There were five from the ag equipment and equipment-related industries, two from the seed industry, one from the livestock livestock Farm animals, with the exception of poultry. In Western countries the category encompasses primarily cattle, sheep, pigs, goats, horses, donkeys, and mules; other animals (e.g., buffalo, oxen, or camels) may predominate in other areas. industry, one from the animal health industry and one from a marketing services company. It really is a remarkable industry in terms of the innovations, the well-planned launches, and the general creativity that is brought to bear as value is introduced to the marketplace. Congratulations to all of them ... they are all profitable marketing successes in every instance. We have also noticed that this is one of the most thoroughly read features we have all year. From product managers to brand managers to communications managers, they all want to read about other successful product marketing endeavors by other successful companies. Bill Schuermann Schuermann Architects of Münster, Germany, is a dynasty of architects specialising in the design of velodromes, cycle tracks and indoor athletics tracks since 1925. , Publisher |
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