Product of the Year judges.The Agri Marketing Product of the Year Award program enlisted the help of a distinguished group of judges. Those who judged this year's program were: Ron O'Hanlon, president, Crop Quest Inc., Dodge City Dodge City, city (1990 pop. 21,129), seat of Ford co., SW Kans., on the Arkansas River; inc. 1875. The distribution center for a wheat and livestock producing area, it also packs meat and makes agricultural implements. , Kans. Eldon White, executive vice president, National Agri-Marketing Association, Overland Park Overland Park, city (1990 pop. 111,790), Johnson co., NE Kans., a residential suburb of Kansas City; inc. 1960. There is printing and publishing, and the manufacture of apparel, aircraft parts, cement, prepared foods, salt, chemicals, marine accessories, and signs. , Kan. W. Dave Downey, executive director, Center for Food & Agricultural Business, Purdue University Purdue University (pərdy  `, -d`), main campus at West Lafayette, Ind. , West Lafayette West Lafayette, city (1990 pop. 25,907), Tippecanoe co., W Ind., a suburb of Lafayette, on the Wabash River; inc. 1924. A primarily residential city, it is the seat of Purdue Univ. , Ind. Dan Manternach, editor, Doane's Ag Report, St. Louis. The staff of Agri Marketing extends its gracious thanks to the judges for the time, attention and expertise they brought to the judging process. AWARD CRITERIA: Entries were accepted from companies and agencies, and all submissions were judged on the basis of the following criteria: 1) Market environment, including share of market, competition, growth in market share (20 percent) 2) Industry recognition--awards and honors received for product (10 percent) 3) Benefit and value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. to marketplace (35 percent) 4) Strategic marketing approach, including understanding of market needs, sales and marketing activities (25 percent) 5) Overall summary of product's significance (10 percent) PAST WINNERS: 2004: John Deere 60 Series Combine 2003: Callisto herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. from Syngenta 2000: E-business/the Internet 1999: Case IH Magnum 1998: NK Brand Bt corn 1997: Roundup Ready soybeans from Asgrow Agri Marketing would like to thank Jim Stephens of Nicholson Kovac for assisting with this project. |
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