Product of the Year judges.The Agri Marketing Product of the Year Award program enlisted the help of a distinguished group of judges. Those who judged this year's program were:
Harold Lambert Harold Lambert (born 1926) is a British medical doctor known for his work dealing with infectious diseases. He helped in the development of pyrazinamide as a treatment for tuberculosis. , president, Lambert Agricultural Consulting Inc., Innis, La.
Eldon White, executive vice president, National Agri-Marketing Association, Overland Park Overland Park, city (1990 pop. 111,790), Johnson co., NE Kans., a residential suburb of Kansas City; inc. 1960. There is printing and publishing, and the manufacture of apparel, aircraft parts, cement, prepared foods, salt, chemicals, marine accessories, and signs. Kan.
W. Dave Downey, executive director, Center for Food & Agricultural Business, Purdue University Purdue University (pərdy`, -d`), main campus at West Lafayette, Ind. , West Lafayette West Lafayette, city (1990 pop. 25,907), Tippecanoe co., W Ind., a suburb of Lafayette, on the Wabash River; inc. 1924. A primarily residential city, it is the seat of Purdue Univ. , Ind.
Dan Manternach, editor, Doane's Ag Report, St. Louis.
The staff of Agri Marketing extends its gracious thanks to the judges for the time, attention and expertise they brought to the judging process.
To be eligible for the 2005 Product of the Year search, the product or service must have been commercially marketed for at least one full growing season. Entries were accepted from companies and agencies, and all submissions were judged on the basis of the following criteria:
1) Market environment, including share of market, competition, growth in market share (20 percent)
2) Industry recognition--awards and honors received for product (10 percent)
3) Benefit and value added Value Added
The enhancement a company gives its product or service before offering the product to customers.
This can either increase the products price or value. to marketplace (35 percent)
4) Strategic marketing approach, including understanding of market needs, sales and marketing activities (25 percent)
5) Overall summary of product's significance (10 percent)
2003: Callisto herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. from Syngenta
2000: E-business/the Internet
1999: Case IH Magnum
1998: NK Brand Bt corn
1997: Roundup Ready soybeans from Asgrow
Agri Marketing would like to thank Dan Kirkpatrick, Liz Suter and Osborn & Barr Communications for assisting with this project. The Product of the Year cover on page 31 is courtesy of Osborn & Barr.