Product managers advised to study American consumer trends checklist.Campbell vice president analyzes the evolving food needs and desires of a changing population. And there's a lot more than just healthy eating that's in. For example: functional foods, take-out fare, and good old-fashioned value.
While perhaps coping with The Coping With series of books is a series of books aimed at 11-16 year olds, written by Peter Corey and published by Scholastic Hippo. The first book, Coping with Parents, was released in 1989, and the series continued until the last book, Coping with Cash greater stress owed to fast-paced lifestyles and workplace pressures brought on by the uncertainties of a restructuring economy, Americans today are apt to be more sober and a lot smarter than ever before. That's what That's What is one of the more idiosyncratic releases by solo steel-string guitar artist Leo Kottke. It is distinctive in it's jazzy nature and "talking" songs ("Buzzby" and "Husbandry"). Gary Moss of Campbell Soup Co. told delegates attending the International Association of Refrigerated re·frig·er·ate
tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates
1. To cool or chill (a substance).
2. To preserve (food) by chilling. Warehouses' annual convention.
He set the stage at the recent meeting in Tucson, Ariz., by quoting a line from Alfred Malabre's book, Within Our Means, to underscore the changing mindset mind·set or mind-set
1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations.
2. An inclination or a habit. of consumers: "If self-indulgence marked the '80s, increased concern about the future is the watchword of the new decade."
Moss, who is vice president of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and global advertising for the Camden, N.J.-headquartered international food company, suggested that similar shifting consumer trends are reshaping consumption patterns not only in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , but around the world.
One such trend is healthy eating, which has been getting a lot of press lately -- and for good reason. The per capita [Latin, By the heads or polls.] A term used in the Descent and Distribution of the estate of one who dies without a will. It means to share and share alike according to the number of individuals. consumption of broccoli among Americans, for example, has tripled during the past 20 years. The heady green vegetable, which is rich in antioxidant antioxidant, substance that prevents or slows the breakdown of another substance by oxygen. Synthetic and natural antioxidants are used to slow the deterioration of gasoline and rubber, and such antioxidants as vitamin C (ascorbic acid), butylated hydroxytoluene , cancer-fighting vitamins, has evolved from being regarded as a side dish side dish
A dish served as an accompaniment to the main course.
Noun 1. side dish - a dish that is served with, but is subordinate to, a main course
entremets, side order largely served within ethnic Italian households, to become a mainstream USA staple.
"How many of us would have been able to predict it back in 1970?" asked Moss. We at Campbell didn't, but we have been able to capitalize on Cap´i`tal`ize on`
v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the trend with our highly successful Cream of Broccoli and Broccoli Cheese Soups. When Cream of Broccoli was first introduced in 1990 it was our most successful new soup in over half a century. And Broccoli Cheese is performing just as well."
Moss recalled a headline that appeared in a Philadelphia newspaper recently: If It's Green or Orange, Eat It! "We can make it really simple for consumers," he said. "Why not think about adding broccoli, or some other similar food as an ingredient, in order to transmit therapeutic value to our packaged foods?"
The Campbell executive noted that the United States is seeing "substantial changes in what we as a country are eating...And astute marketers need to pay close attention or get left in the dust of competition."
He went on to list a number of signposts that are pointing to the way increasingly traveled by consumers
* Yogurt consumption has more than tripled since 1970. Low calorie sweeteners have grown at the expense of refined sugar. Rice, pasta and breakfast cereal breakfast cereal, a food made from grain, commonly eaten in the morning. The oldest type of cereal, known as porridge or gruel, requires cooking in water or milk. The modern breakfast cereals, however, are entirely precooked and eaten in cold milk. sales are all up, reflecting a dietary shift to more grains. And cholesterol and fat-laden eggs and butter have clearly lost popularity.
* As for beverages: wine and beer consumption is up, while the imbibing of hard liquor hard liquor A popular term for beverages with a high–often > 30% by volume–ie, 60 proof alcohol content–eg, gin, rum, vodka, whiskey; HLs are preferred by alcoholics as a steady state of low-level inebriation is easier to maintain. See Standard drink. is down. Full fat milk has been replaced by low fat alternatives as the milk option of choice. Reconstituted frozen orange juice Noun 1. frozen orange juice - orange juice that has been concentrated and frozen
concentrate - a concentrated form of a foodstuff; the bulk is reduced by removing water
orange juice - bottled or freshly squeezed juice of oranges is no longer convenient enough in many hurried, dual-income households. Hence the rise in full-strength liquid OJ sales.
* When it comes to at-home consumption, pizza is king in terms of percentage growth -- up 11% last year. It is also the No. 1 selection made during dinner meal occasions. Other products charting sizable sales increases are tacos, burritos, turkey, hot dogs and pasta. Dinnertime decliners include cake, beef, coffee and alcoholic beverages
* On the restaurant scene, it's Mexican cuisine This article or section may contain original research or unverified claims.
Please help Wikipedia by adding references. See the for details.
This article has been tagged since September 2007. , Oriental food, rice and submarine sandwiches that are on the rise. Such menu pleasers are increasingly being washed down with juices, tea and carbonated soft drinks.
* With more of the American food dollar being spent on away-from-home consumption, it's interesting to note that sales of take-out meals continue to advance. At least half of that food ends up being eaten at the workplace or even in the car. "The restaurant kitchen is becoming a commissary COMMISSARY. An officer whose principal duties are to supply the army with provisions.
2. The Act of April 14, 1818, s. 6, requires that the president, by and with the consent of the senate, shall appoint a commissary general with the rank, pay, and emoluments for the mobile American consumer," said Moss. "Eating in the car seems to be a growing preoccupation with Americans, as one out of two has eaten meals while driving. This sort of makes you wonder about your safety, doesn't it?"
* The USA's growing minority and ethnic populations will continue to have a flavorful effect on the foods people eat. Recipes popular with Asians, Hispanics and African-Americans are moving from the stove's back burner Noun 1. back burner - reduced priority; "dozens of cases were put on the back burner"
precedence, precedency, priority - status established in order of importance or urgency; "... to the front.
* So-called clean foods will clean up even more in the marketplace. Only natural ingredients are utilized in such products, and the use of same is boldly spelled out on packaging. "Simply Fruit, a cleaner version of jams and jellies, is up 6% compared to flat growth for the overall market," reported Moss.
* Vegetarianism vegetarianism, theory and practice of eating only fruits and vegetables, thus excluding animal flesh, fish, or fowl and often butter, eggs, and milk. In a strict vegetarian, or vegan, diet (i.e. is cropping up, with more than 7% of the US population claiming to eat meatless main dishes on a regular basis. Some big foodservice players are very aware of the green that can be earned from those who like their greens. Burger King, for example, is testing a Spicy Bean Burger The Spicy Bean burger is a fried vegetarian sandwich sold by the international fast-food restaurant chain Burger King in parts of the European market and Turkey. Product description in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , while McDonald's is trying out a Beefless Burger in the Netherlands. Meanwhile, on the retail front ConAgra's nutritionally-positioned meals -- while not claiming to be vegetarian -- feature a variety of meatless offerings including Vegetable Enchiladas, Garden Potato Casserole and Stuffed Manicotti man·i·cot·ti
1. Pasta in large-sized tubes.
2. A dish consisting of such tubes stuffed with meat or cheese, usually served hot with a tomato sauce.
[Italian, pl. .
"While functional foods are not really new (Hippocrates, as far back as 400 BC, said: "Let food be your medicine and medicine be your food."), the idea of eating for therapeutic reasons or to improve performance is shining anew in a graying America. And in Japan it is believed that the size of the functional food market could triple within five years. So look for more garlic-laced dishes, herbal ingredients and calcium dietary supplements (the latter is already a $44 million market in Japan) to branch out from side street health food shops to main street grocery outlets.
But it will probably evolve slowly, cautioned Moss, "because there are so many potential land mines that get in the way of faster progress. There's the issue of FDA FDA
Food and Drug Administration
n.pr See Food and Drug Administration.
n.pr the abbreviation for the Food and Drug Administration. approval, of claim substantiation (which could take years), of insurance ramifications ramifications npl → Auswirkungen pl , potential lawsuits, and consumer confusion."
* Notwithstanding all the healthy eating that is going on, watch out for the counter trend movement that is getting a boost from people more interested in good taste than in feeling guilty about not eating the "right" things. "We do question whether certain healthy foods are 'getting a cold'," advised Moss. He cited a finding published recently in the Yankelovich Monitor that concluded: "Taste is now the No. 1 concern of buyers of prepared foods, many of whom feel enough time has been spent on nutritional issues."
And Noble Associates' Food Channel says that people are fed up with feeling guilt. "It's time to ease up on consumers and let them decide what's right."
Interestingly, Moss continued, on one hand consumers say they are discouraged from eating foods such as fried chicken or french fries. But in actuality they are not consuming any less. "In fact, they're eating more french fries. And when they go out, they're ordering fried chicken more often."
Alluding to a recent article in The Wall Street Journal, Moss noted that words like "low fat" or "fat free" emblazoned on retail packs no longer guarantee success for manufacturers. "They say that tapping the market for light and low-fat foods has proved more difficult than expected. Successes like Campbell's Healthy Request soups and Ben & Jerry's frozen yogurt were cited, but so were sales losses on brands like Kraft Miracle Whip Free and Hostess Lights Snack Cakes."
* Indulgence may be a sin, but when it comes to ice cream it's apparently one that many mortals are perfectly willing to forgive themselves for. "Not only do consumers crave more flavor, they want indulgence as well," said Moss. "Just take a look at the new line of Haagen-Dazs ice creams: Triple Brownie Overload, Peanut Butter Burst, Caramel Cone Explosion. If they don't spell indulgence, what does?"
* Value is turning out to be one of the hottest hot buttons of the '90s. "Consumers have become trained to seek out the best possible value, and they're not likely to change their behavior anytime soon," said the vice president. "That's why we've seen increasing sales for the Campbell line of family size soups. And in other sections of the supermarket, there's On-Cor family size entrees like lasagna."
* Anyone who dismisses the move toward private label lightly does so at his own peril. Hand-in-hand with the return to value that followed the high-spending 1980s into the recession-weary '90s, store brands have made tremendous gains at the expense of branded products.
Moss cited the President's Choice line from Loblaw's in Canada as a case in point. The high quality range has been made available exclusively to one supermarket chain in each of selected regions in the USA. "We consider such premium private label products as a much more significant threat than anything else during the past 20 years in the way of private label or generics," he said.
Certainly the Campbell Soup executive's observations provided a lot of good food for thought.
Lean Cuisine Rolls Out 4 New Meatless Entrees
Stouffer Foods Corp. recently bolstered its line of Lean Cuisine meatless entrees with a national rollout of four new products: Classic Cheese Lasagna, Marinara ma·ri·na·ra
Being or served with a sauce of tomatoes, onions, garlic, and spices: spaghetti marinara.
Marinara sauce. Twist, Cheddar Bake with Pasta and Vegetables, and Three-Bean Chili with Rice. Retailing at prices ranging from $1.79 to $2.29, the packs weigh between nine and 11.5 ounces.
"They capitalize on the growing popularity of meatless dishes, draw new consumers to the frozen entree category, and increase repeat and multiple purchases among our current health-conscious users," said Angelo Iantosca, the Solon Solon, Athenian statesman
Solon (sō`lən), c.639–c.559 B.C., Athenian statesman, lawgiver, and reformer. He was also a poet, and some of his patriotic verse in the Ionic dialect is extant. At some time (perhaps c.600 B.C. , Ohio-based vice president of marketing for Lean Cuisine.
The brand now offers more than a dozen meatless entrees in all. The trend toward greater intake of such products is underscored by the results of a consumer survey recently published in Vegetarian Times magazine, which claimed that over 70% of all Americans prepare two or more meatless meals a week at home.
Each of Lean Cuisine's new meatless entrees contains no more than 30% calories from fat, 65 milligrams of cholesterol or fewer, and under 600 milligrams of sodium. The calorie count is 300 or less.