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Articles
1-100 out of 100 article(s)
| Title |
Author |
Type |
Date |
Words |
| Enterprise Product Management Center-Stage at Management World Americas 2009. |
|
Brief article |
Nov 19, 2009 |
264 |
| Brand Management In India. |
Prakash, Ankit |
|
Sep 10, 2009 |
2507 |
| Ensuring a swift delivery. |
Hawkins, Martin |
|
Jan 1, 2009 |
1313 |
| 50 best branding ideas: how colleges and universities are successfully creating and communicating their brands. |
|
|
Dec 1, 2008 |
5195 |
| Integrated Defense AT&L Life Cycle Management Framework Chart. |
|
Brief article |
May 1, 2008 |
99 |
| Brand Protection Is Fashion's Biggest Challenge. |
|
|
Mar 20, 2008 |
389 |
| Cognis receives F&S Award for Brand Development Strategy Leadership. |
|
|
Jul 1, 2007 |
314 |
| Maturity vs. saturation: Part II: analyzing strategic options for products in the mature portion of the product life cycle. Part two of a three part series. |
Phillips, Phil |
|
May 1, 2007 |
754 |
| Think Beethoven: using site-selection to gain brand dominance: start with the loud, bold, and dramatic notes; fate knocking on the door. |
McKenna, Jim |
|
Apr 1, 2007 |
1368 |
| What does your "phone door" look like? |
Bond, Brett |
|
Mar 1, 2007 |
842 |
| Odin saves time and money. |
|
Brief article |
Feb 1, 2007 |
229 |
| Who are those guys? Using anonymized patient-level intelligence to size and characterize an undiagnosed population: anonymized patient-level intelligence can be used to provide more accurate insights into the prediabetic population. |
Carroll, Jim; Tirrell, Taryn |
|
Dec 1, 2006 |
950 |
| Creating brand connections through deeper understanding of the customer: focus groups and in-depth interviews are important tools that provide critical information for marketing strategies. However, new and innovative tools and processes are available that can give product managers greater an even customer understanding. |
Deschamps, Phil |
|
Nov 1, 2006 |
1723 |
| Seven keys to turning market research into a competitive advantage. |
Kay, Jonathan |
|
Nov 1, 2006 |
2163 |
| The ultimate question: in the Marketing Edge, Dr. Kolassa helps distill the key issues in pharmaceutical product management into must-read details on everyday marketing activities. Dr. Kolassa has a long and varied history in the pharmaceutical marketing arena. |
Kolossa, E.M. |
|
Nov 1, 2006 |
1309 |
| Developing end-of-lifecycle strategies. |
Naigamwalla, Darius |
|
Nov 1, 2006 |
575 |
| Delivering new insights for product managers by studying the patient's symptom presentation: by assessing the patient's presentation of symptoms in the physician's office, product managers can gather fact-based background information that can provide answers to questions arising during the product lifecycle, which will ultimately lead to successful pharmaceutical marketing. |
Taenzler, John |
|
Nov 1, 2006 |
2688 |
| Cracking the code of franchise brand marketing: cooperating for success: "life did not take over the world by combat, but by networking. Life forms multiplied and complexified by co-opting others ..." Drs. Lynn Margulis and Dorion Sagan in Microcosmos. |
St. Jacques, Michael; St. Jacques, Philip |
|
Oct 1, 2006 |
1686 |
| Leveraging a brand's medical moment of truth. |
Davis, Steve |
|
Oct 1, 2006 |
598 |
| Orchestrating the multichannel platform: finding the best ways to reach out to physicians is key in forming relationships with these important consumer groups. Using multichannel communications can ensure a company's brand message is communicated thoroughly and effectively. |
Moran, Lois |
|
Oct 1, 2006 |
1339 |
| Choosing the right messages to maximize brand potential: a brand message is key in shaping a product's place in the market and determining its ability to reach its full sales potential. However, for these messages to pave the way to success, brand teams must perform thorough market research to fully understand and utilize the effectiveness of the messages on hand. |
McKinnon, Ian |
|
Oct 1, 2006 |
944 |
| Global Brand Strategy & the Top 100 for 2006 (the 'B.R.A.N.D.I.N.G.' approach). |
Bucknell, Duncan |
|
Aug 9, 2006 |
994 |
| Parkinson Technologies refreshes brands and corporate identity. |
|
Brief Article |
Dec 1, 2005 |
286 |
| 7 steps for sourcing information products. |
Clegg, Helen; Montgomery, Susan |
|
Dec 1, 2005 |
3996 |
| Documentation is the difference. |
Alexander, Corinne |
|
Nov 1, 2005 |
1229 |
| Product placement primer. |
Karrh, Jim |
Column |
Jul 25, 2005 |
721 |
| Live or die: retail success principles: quality is your mission--Part III--: the Brand Coaches review mission statements and reveal how to make your mission statement attract customers. |
LaFlamme, Lon; Morris, David J. |
|
Jul 20, 2005 |
1590 |
| Tech Wreck sends Iomega in a new direction: company's shift from outdated Zip drives slowly changes outlook. |
Allen, Mike |
|
Apr 4, 2005 |
1065 |
| Nestle's market wars: the food giant is drawing on local expertise to put marketing at the heart of its global growth strategy. |
Benady, Alex |
|
Apr 1, 2005 |
1245 |
| Retail rate development: the role of the cooperative board. |
Hedrick, David, Sr. |
|
Mar 22, 2005 |
4540 |
| Selling the brand: a willingness to adapt helps an embroidery designer expand beyond uniforms. |
McCrea, Bridget |
|
Mar 1, 2005 |
584 |
| Brand (new) thinking: you've come a long way ... but has your brand? Creating an effective brand strategy is important for mortgage companies of all sizes. |
Seroka, John; Love-Johnson, Michelle |
|
Feb 1, 2005 |
3517 |
| Great Divide transforms brand portfolio. |
|
|
Nov 29, 2004 |
406 |
| Stone Double Bastard Ale. |
|
Brief Article |
Nov 8, 2004 |
203 |
| Redhook reports shipments down, profits up. |
|
|
Nov 8, 2004 |
862 |
| High-tech and manufacturing. |
Gunderson, Sharon |
Brief Article |
Oct 4, 2004 |
151 |
| Protecting your brand. |
Ellis, Kimberly |
|
Sep 1, 2004 |
1308 |
| Put brains into products, or on a bus? |
Robinson, David (American basketball player) |
|
Jul 1, 2004 |
740 |
| The international consumer market segmentation managerial decision-making process. |
Craft, Stephen H. |
|
Jun 22, 2004 |
4224 |
| Loss aversion for quality in consumer choice. |
Caringal, Carmina |
|
Jun 1, 2004 |
8266 |
| Opportunity knocks for Laclu. |
Wareing, Andrew |
|
Apr 1, 2004 |
500 |
| Descriptive Trade Marks - Tactics To Avoid Refusal. |
|
|
Mar 17, 2004 |
1435 |
| The ABCs of PLM: just what are the elements of a PLM system? Or could be? This article helps spell those out. |
Gould, Lawrence S. |
|
Dec 1, 2003 |
1571 |
| Does the brand really matter? (Brand Building G). |
Burns, Joseph |
|
May 1, 2003 |
1465 |
| Gut instincts or consumer research? (Top Questions for Your CMO). |
Benezra, Karen |
|
Apr 1, 2003 |
1307 |
| Branding: an interview with a PR Pro. |
|
Interview |
Apr 1, 2003 |
1287 |
| Integrated corporate and product brand communication (1). |
Kitchen, Philip J.; Schultz, Don E. |
|
Jan 1, 2003 |
7147 |
| Using principles of just-in-time to improve new product development process. |
Meybodi, Mohammad Z. |
|
Jan 1, 2003 |
5877 |
| Branding time. (Marketing News). |
|
Brief Article |
Oct 1, 2002 |
271 |
| A franchisor's system standards can be the key to the brand's success: a franchise is like a team. It has an owner, a manager, a coach. But the players out on the field are the ones critical to whether the team wins or loses. (Legal). |
Schnell, Brian |
|
Sep 1, 2002 |
700 |
| What[acute accent]s in a Name? |
|
|
Aug 1, 2002 |
1123 |
| How does strategic competition affect firm values? a study of new product announcements. |
Chen, Sheng-Syan; Ho, Kim Wai; Ik, Kueh Hwa; Lee, Cheng-few |
|
Jun 22, 2002 |
10520 |
| Whiz Kid: GBIC CEO John Replogle's youthful mien is belied by a resume as long as your arm. |
|
Interview |
Jan 28, 2002 |
6131 |
| Keeping all the balls in the air. (Review). |
Huggett, Cindy |
|
Jan 1, 2002 |
625 |
| Building brand awareness at trade shows. |
Friedmann, Susan A. |
|
Dec 1, 2001 |
1042 |
| It's apple-polishing time. |
Brayton, Frank |
Brief Article |
Aug 1, 2001 |
528 |
| NIST FORMS TEAM TO TACKLE INSPECTION SOFTWARE PROBLEMS. |
|
Brief Article |
Jul 1, 2001 |
250 |
| Brand Blow Out. |
|
|
Jul 1, 2001 |
527 |
| Brand Rules! |
OWENS, MICHELLE |
Excerpt |
Jul 1, 2001 |
2188 |
| Keeping Company Amongst the Great Brands. |
EDWARDS, STEVE |
|
Jun 4, 2001 |
1117 |
| Intellectual property at risk. |
|
|
Jun 1, 2001 |
78 |
| Product Development: An Essential Ingredient of Time-Based Competition. |
Willis, T. Hillman; Jurkus, A. F. |
|
Mar 22, 2001 |
4731 |
| Selecting an EMS Partner for NPI Services. |
Fitzgerald, Larry |
|
Mar 1, 2001 |
2013 |
| 10 rules for naming or renaming products, services or companies. |
|
Brief Article |
Mar 1, 2001 |
140 |
| Brand wars will spark `cynicism' and `revolution'. |
Prickett, Ruth |
Brief Article |
Jan 1, 2001 |
405 |
| Domain name management. |
|
Brief Article |
Jan 1, 2001 |
63 |
| Branding the Web. |
BENEZRA, KAREN |
|
Jan 1, 2001 |
2262 |
| Step on the gas. |
Kaplan, Robert S.; Norton, David P |
Statistical Data Included |
Dec 1, 2000 |
2474 |
| Stepping Up to a Brand Strategy. |
MEYER, PAUL D. |
|
Feb 1, 2000 |
436 |
| Catchin's a buzz. |
Dupont, Stephen |
|
Mar 1, 1999 |
1170 |
| Brand vs. reputation: managing an intangible asset. |
Cooke, Chris |
|
Feb 1, 1999 |
2082 |
| Branding the shopping experience. |
Kiernan, Patrick |
Column |
Feb 1, 1999 |
1004 |
| Why you must crop your products: if you want to cultivate your bottom line, try trimming your product line. |
Gorneau, Stacy |
Cover Story |
Jul 1, 1998 |
2165 |
| The technology track: innovations improve alliances. |
McGlathery, Dan |
|
Apr 1, 1998 |
1372 |
| Managing meat for profit. |
Ceithaml, Lisa |
|
Dec 1, 1997 |
1277 |
| Slow movers positioned for profit. |
Ceithaml, Lisa |
|
Dec 1, 1997 |
1240 |
| Branding ourselves experts. |
Sorrell, Martin |
|
Nov 1, 1997 |
1748 |
| Market response to product-strategy and capital-expenditure announcements in Singapore: investment opportunities and free cash flow. |
Chen, Sheng-Syan; Ho, Kim Wai |
|
Sep 22, 1997 |
2610 |
| Eliminating product defects in the design phase. |
Mascitelli, Ronald |
|
Mar 1, 1997 |
2752 |
| Is brand equity at risk? |
Wilson, Steve |
Panel Discussion |
Dec 1, 1995 |
6470 |
| Growing your business. |
Pesavento, Gilbert J., Jr. |
Cover Story |
Mar 1, 1995 |
1449 |
| Managing package proliferation. |
Verno, Joseph J. |
|
Nov 14, 1994 |
2574 |
| The corporation as brand: an identity dilemma. |
Schechter, Alvin H. |
|
Oct 1, 1994 |
2354 |
| Heir apparent. |
|
Interview |
Sep 19, 1994 |
7282 |
| Growth through value and sales mix. |
Hensler, D. Jack |
|
Mar 22, 1994 |
956 |
| Are your products alive, dead or in between? |
Barrow, Pete |
|
Dec 22, 1993 |
797 |
| Managing Sino-Western joint ventures: product selection strategy. |
Bruijn, Erik J. de; Jia, Xianfeng |
|
Oct 1, 1993 |
8291 |
| Of brand value and ballyhoo. |
Rock, Robert H. |
|
Jun 22, 1993 |
580 |
| The challenge for brands. |
Bronfman, Edgar M., Jr. |
|
Jun 22, 1993 |
1598 |
| A CEO's role in brand building. |
Teets, John W. |
|
Jun 22, 1993 |
1602 |
| Best practices in brand management. |
Berg, Barrie P. |
|
Jun 22, 1993 |
1802 |
| How to avoid the 'empty middle.' (mediocre brands) (Building Brand Strength) |
Bonoma, Thomas V. |
|
Jun 22, 1993 |
1668 |
| Restore brand equity! |
Kim, Peter |
|
Jun 22, 1993 |
4191 |
| Brand oversight: what's a board to do? |
Mitchell, Donald W. |
|
Jun 22, 1993 |
1138 |
| Fireproofing your brand. |
Allen, John; Feakins, Kathryn |
|
Jun 22, 1993 |
1618 |
| The case for a brand steward. |
Ryans, John K., Jr. |
|
Jun 22, 1993 |
1117 |
| Banking on a single brand name. |
Hersh, Anita K. |
|
Jun 22, 1993 |
3125 |
| An antitrust guide to brand acquisition. |
Axinn, Stephen M.; Goldfein, Shepard |
|
Jun 22, 1993 |
1614 |
| The corporation as a brand. |
Vick, Edward H. |
|
Jun 22, 1993 |
1050 |
| CEOs and boards: reform or gridlock? |
Ferry, Richard M. |
|
Jun 22, 1993 |
1492 |
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