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Producers Slow to Jump to Indian Studios.


India has some of the largest studios in the world. It makes more movies per year than. Hollywood. It has a growing talent pool of actors, directors and producers. And producing films there could reduce U.S. studios' costs by up to 40 percent.

But American filmmakers aren't exactly jumping on the next plane to New Delhi New Delhi (dĕl`ē), city (1991 pop. 294,149), capital of India and of Delhi state, N central India, on the right bank of the Yamuna River.  for co-production or co-financing of films.

That's why over the past several months a number of representatives from India's entertainment industry have met with executives from Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co., Universal Studios, Sony Pictures Entertainment, Viacom and MGM MGM
 in full Metro-Goldwyn-Mayer, Inc.

U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925.
.

Among the visitors was a 20-person delegation lead by Sushma Swaraj Sushma Swaraj (born February 14, 1952) is a former union cabinet minister of India. She is also a former chief minister of Delhi. She is one of the most prominent woman politicians within the Bharatiya Janata Party. Background
Sushma Swaraj was born in Ambala Cantt.
, the country's information and broadcasting minister. Another visit. was by Ramoji Rao This article needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
, chairman of Ramoji Group, which owns the largest film studio in the world, Ramoji Film City. Rao announced at a June 19 press conference that he was ready to commit more than $100 million toward co-productions and joint ventures with Hollywood.

But it could be tough getting Hollywood studios to take the offer.

Indian studios still need better generators, telecommunications networks and roads leading to them, said Sushil Tyagi, director of entertainment media management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 at PricewaterhouseCoopers LLP LLP - Lower Layer Protocol  in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. .

Another factor: financing. "In the old world, the industry was such where people finance through independent means, and sometimes it's not very clear visibly where the money is coming from and where it's going," Tyagi said. "That can cause concern in American companies' minds."

Indian producers say there is adequate infrastructure. in their country and that financing of Indian movies did get a boost when the government opened the industry to bank financing.

The Industrial Development Bank of India This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , for example, has traditionally been involved in old economy industries, but now will get involved in the film industry, said Vinay Kumar, the bank's general manager.

But the lure for American filmmakers is the cost savings from co-producing movies at Indian studios.

Of the three countries in which Disney's 1994 live-action "The Jungle Book" was filmed -- England, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and India -- India was one-tenth the cost of the others, said Raju Patel, founder of Los Angeles-based Film Club who co-produced such movies as the "The Jungle Book" and "Pinnochio."

Rao said he can provide cost savings of as much as 30 to 40 percent. That's cheaper than Canada, which provides large tax incentives, said Frank Demartini, a producer at L.A.-based Swingin' Productions Inc.

Cost savings have a much bigger pull among producers of lower-budget films between $2 million and $5 million, Rao said. Smaller studios often cannot provide the collateral to banks required to pay union wages. As a result, many financiers make steeper requirements on low-budget movie makers than they would on the larger studios, Demartini said.

Large U.S. production companies aren't as interested in co-producing or co-financing a movie in India. But some are interested in making Indian movies for an Indian audience. International audiences increasingly want to see actors and stories in their own home country.

Sony, for instance, has two deals with international rights to distribute Indian movies and is looking to co-produce an Indian movie, a Sony spokesman said.

Using Indian talent also provides a fresh perspective many Hollywood studios. For instance, "Sixth Sense," director M Night Shyamalan, did his first film in India.

But buying Indian talent may be where the cooperative efforts end. "It's always easy to get talent because you're not reliant on infrastructure," Tyagi said.
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:International Pages; Ramoji Group
Comment:Producers Slow to Jump to Indian Studios.(Ramoji Group)(International Pages)
Author:BRONSTAD, AMANDA
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:9INDI
Date:Jun 25, 2001
Words:575
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