Producer-funded advertising campaigns.CLIENT: Illinois Soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been Association/ Illinois Soybean Checkoff A system whereby an employer regularly deducts a portion of an employee's wages to pay union dues or initiation fees. The checkoff system is very attractive to a union since the collection of dues can be costly and time-consuming. Board, Bloomington, Ill. --Judd Hulting AGENCY: E.W. McDaniels Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Inc., Pekin Pekin (pē`kĭn), city (1990 pop. 32,254), seat of Tazewell co., central Ill., a port on the Illinois River; inc. 1839. A processing, rail, and shipping point in a grain, livestock, and dairying area, Pekin has a large food industry. , Ill.--Randy McDaniels MESSAGE: Draw attention and interest to a recent study performed by Dr. Jeannette Endres that proved preschool children will readily eat soy-enhanced foods. The direct mail piece was designed to influence meal planners to inquire about incorporating soy products into daily meals. AUDIENCE: Preschool teachers. MERIT: American Dairy Association & Dairy Council / Latorra, Paul & McCann NATIONAL FINALISTS: Midwest Dairy Association / Valentine Radford (2) American Dairy Association & Dairy Council Latorra, Paul & McCann |
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