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Prodea Systems Partners with Pandora Internet Radio, Bringing Their Personalized Music Service to the Prodea Systems Digital Life Command Center[TM] Service Delivery Platform.

Prodea Systems Continues to Add New Entertainment Services to the Core of Its Uniquely Designed Services Delivery Platform

PLANO, Texas & OAKLAND, Calif. -- Prodea Systems has announced an agreement with Pandora, to deliver its award-winning personalized Internet radio service to Prodea System's ground-breaking Digital Life Command Center platform. It is the industry's first end-to-end service delivery platform, enabling traditional facilities-based service providers or commercial entities desiring to establish a stronger relationship with the consumer, the ability to provide a host of applications and managed services direct to the consumer. Core to the platform's strength and differentiation, is the ability to offer true QoS service guarantees, the ability to deliver the services to the well-advertised 3-screen ecosystem (TV, PC and mobile platform) and a service management infrastructure that provides true transparency into the digital home environment.

"As Pandora continues its rapid growth, we are always looking at ways to expand our reach beyond the PC in order to make the service available to our users anytime and anywhere they want to listen to music," said Tim Westegren, founder of Pandora. "The connected home is a very important aspect of our Pandora Everywhere strategy and we are excited to be a part of Prodea's command center platform."

The Prodea Systems platform was designed with the understanding that consumers desire a carrier-grade experience as it relates to a variety of services delivered to their home. That includes Over the Top (OTT) services that leverage the broadband pipe into the home, but have historically been inadequate in their ability to offer experiences commensurate with the expectations of the consumer. The Prodea Systems Digital Life Command Center delivers on that promise by offering a mechanism for partners to plug into a managed service vehicle, bringing new and important applications to the home, to a variety of devices and domains, and with seamless integration and a consistent user interface.

"As we evaluated core music streaming services in the market, the decision to provide our customers' subscribers the Pandora Internet radio service as part of our platform offering, was an easy one," said Andy Melder, vice president of marketing for Prodea Systems. "Our philosophy centers on the core belief that consumers want choice and a 'no excuses' set of satisfying experiences that can be delivered to multiple domains in the consumer's life, with strong QoS mechanisms as a fundamental requirement. Bringing a well-known, unique offering and familiar brand like Pandora to the living room provides a user experience that we believe extends the value of our solution and emphasizes a truly seamless digital lifestyle."

Both Prodea Systems and Pandora will be present at the Consumer Electronics Show (CES) in Las Vegas Jan 8-11, 2009. Prodea Systems will be in suite 2310 in the Central Tower at the Las Vegas Hilton, showcasing Pandora running on their unique platform.

About Prodea Systems

Prodea Systems, based in Plano Texas, is an emerging private company formed by the Ansari family to address the challenges of today's increasingly complex digital home and connected small business environment. Having a strong legacy steeped in developing solutions for the service provider community, Prodea Systems has finally solved the complex task of delivering a variety of carrier-class, Internet-based applications and services to consumers in a manner consistent with their expectation of quality. The Prodea platform provides, for the first time, the foundation of a presence network in the home, all created by a Community Engine[TM] which connects and enables sharing of content, experiences and applications among peer subscribers, with an ease and simplicity that does not exist today.

The Prodea Digital Life Command Center[TM] is the first end-to-end services delivery platform of its kind - one that fulfills the service providers' goals to increase subscriber ARPU while reducing churn. Prodea's platform will uniquely, enable carrier-grade services to be delivered directly to a variety of fixed appliances in the home or automobile, as well as mobile lifestyle devices including smart phones, portable media players (PMPs) or laptops. Additional information can be found at www.prodeasystems.com.

About Pandora

Pandora (www.pandora.com) is a personalized Internet radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices via partnerships with AT&T, Apple and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 30 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Pandora is the largest online music site based on monthly unique visitors, has a growing user base of more than nineteen million registered listeners, a database of over 575,000 songs, and national advertisers such as HP, Microsoft, Honda, Procter and Gamble, and Nike.
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Publication:Business Wire
Date:Jan 8, 2009
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