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Procter & Gamble introducing training pants in Europe, Japan.

Hot on the heels of the announcement by Kimberly-Clark that its Barton-upon-Humber plant would produce baby care products (NONWOVENS INDUSTRY, April, 1993), Procter & Gamble, Cincinnati, OH, revealed plans to test market a new training pants product in Europe. The "Pampers Trainers" pants are currently being test marketed in Holland and Northern Ireland, with no plans revealed yet for increased distribution.

The training pants have a stretchy waistband and side panels but provide sufficient "Pampers" absorbency to protect against wetting. The products, which are available in gender specific varieties, target toddlers from 18-36 months.

In a related move, P&G's Procter & Gamble Far East subsidiary has started sales of a training pants product in two cities in Japan. According to NONWOVENS INDUSTRY correspondent Kin Ohmura, the "Pamper Pants" product has been introduced to the marketplace in Fukuoka and Saga and is similar to a Uni Charm product already on the market.
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Title Annotation:'Pampers Trainers'
Publication:Nonwovens Industry
Date:May 1, 1993
Words:150
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