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Procidis: giving TLC to the youngest adults.

Whose affectionate nickname is the "dinosaur?"

Is Maestro Albert more familiar? Albert Barille is owner director and of Paris-based children's producer, Procidis. "We are a small company with limited targets. Our last series sold in 80 countries. This isn't so bad!" acknowledged Barille, who has spent 35 years in the television business.

Barille is concerned about today's marketplace. "Many French companies are finding the current financial situation difficult. Production costs are rising. You must work harder to recover the expense." However, Barille is not too worried, since "people trust me and the way I produce-no matter what the project is."

Barille prefers to follow his own creative way, working on one concept at a time. "We spend three years on one project, to achieve 26 half hours. Why try and speed this up?" Many people have offered to work with Barille on a variety of ideas, but he systematically refuses.

The popularity of his Once Upon a Time series has brought Barille worldwide recognition. His latest show, One Upon a Time ... The Americas, has been broadcast on Germany's First Channel, and is number one in the ratings. A line of published products on One Upon a Time ... Life have already sold 20 million books in Spain and 10 million in France.

"Everyone laughed at us for treating kids as 'little adults.' Now, everyone loves what we do and wants to copy us," enthused Barille, who added that he wouldn't be surprised if Turner will try to do the same thing with his new network.

"Our style is always the same. We attract their attention with entertainment and then add in a little education." Barille has a lot of ideas. "But I'm not always sure which one of them will be good!" Currently, Barille is ready to go on his next project, but he is hush-hush about the details.

Besides the above mentioned shows, Barille is offering the animated series, Once Upon a Time ... Man; Once Upon a Time ... Space; and Where the Sky Begins, and in full animation (targeting pre-schoolers), Colargol, the adventures of a young bear-all at MIP-TV. But, Barille insists his shows aren't just for kids. "My shows are for children of all ages," declared Barille.

Procidis also offers 40 feature films, including The Old Gun, At Night, All Cats are Grey and To Die of Love.
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Copyright 1992, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:tender loving care
Publication:Video Age International
Article Type:Company Profile
Date:Apr 1, 1992
Words:389
Previous Article:Telecip's Dercourt: my two cents.
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