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ProSiebenSat.1 Group To Launch a German-Language TV Station in the United States.


MUNICH, Germany -- ProSiebenSat.1 Group (FWB (Fixed Wireless Broadband) See fixed wireless. :PSM PSM PlayStation Magazine
PSM Process Safety Management (chemical industry)
PSM Porsche Stability Management
PSM Platform-Specific Model(s)
PSM Platform Support Module
PSM Professional Science Master's
):

--ProSiebenSat.1 Welt to be launched in January 2005

--To be transmitted via Echostar's Dish Network See DBS.  

--Weekly live broadcasts of First German Soccer League

The ProSiebenSat.1 Group (FWB:PSM) is launching a German-language TV channel for the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . "ProSiebenSat.1 Welt" plans to launch in January 2005. The channel will be transmitted via Echostar Communication's Dish Network, one of the leading satellite platforms in the United States. ProSiebenSat.1 Welt is a general-interest TV channel that will be supplied with the best programs from Sat.1, ProSieben, Kabel 1 and N24.

The channel will broadcast news from Germany, as well as German movies, TV series, comedies, magazine formats and shows produced by the ProSiebenSat.1 Group. In addition, ProSiebenSat.1 Welt will broadcast two live games of the First German National Soccer League every week. The target group comprises the approximately one million German-speaking viewers who live in the United States. The venture will be financed through subscriber fees and advertising revenues. The business plan calls for ProSiebenSat.1 Welt to reach break-even in 2007.

"I am delighted that German speaking viewers in the U.S. will be able to watch ProSiebenSat.1's programs. We hope that the channel contributes to some extent to the link between the two countries," said Guillaume de Posch, Executive Board Chairman of the ProSiebenSat.1 Group. "ProSiebenSat.1 Welt is the Group's first attempt to reexploit its content internationally. We have developed with limited financial resources an exciting and contemporary line-up of German programming which we intend to export to other markets in the future."

ProSiebenSat.1 Welt will be broadcast 24 hours per day and, at launch, will consist of at least eight hours of original programming. In the future, the channel intends to greatly expand its original daily programing offer. The news programs will be updated twice daily at N24's Berlin studios, specifically for the U.S. audience. The program contains popular German TV series such as "Der Bulle von Tolz" and "Edel & Starck" as well as successful in-house productions like the movies series "Made by ProSieben" and "Der grosse Sat.1 Film." Stefan Raab Stefan Raab (full name Stefan Konrad Raab, born on October 20, 1966 in Cologne, Germany) is a German entertainer and comedian. He attended Jesuit boarding school Aloisiuskolleg in Bonn.  will be on the air daily with his "TV Total" show. Additionally, ProSiebenSat.1 Welt will contain magazines like "taff" and shows like "Die Hitgiganten."

ProSiebenSat.1 Welt will also have advertising, offering companies a unique chance to address the German community in the U.S. The channel will be marketed in the United States by the foreign representative office of the ProSiebenSat.1 marketing firm SevenOne Media in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

Managing Directors of ProSiebenSat.1 Welt GmbH will be Hans Fink, 37, and Jan Frouman, 33. The broadcast planning and engineering for ProSiebenSat.1 Welt will be performed at the company's headquarters in Unterfoehring, near Munich. The program will be transmitted via fiber-optic cable to Cheyenne, Wyoming Cheyenne is the capital of the U.S. state of Wyoming. It is the principal city of the Cheyenne, Wyoming Metropolitan Statistical Area which encompasses all of Laramie County, Wyoming. As of September 2005, it had an estimated population of 55,362. , Dish Network's uplink center.

ProSiebenSat.1 Media ProSiebenSat.1 Media AG is a media conglomerate, which owns the popular German broadcasting stations ProSieben, Sat.1, Kabel 1, N24, 9Live. Until recently it also owned sonnenklar TV, which was sold to BigXtra in September 2005).

ProSiebenSat.
 AG is Germany's largest TV company. The group has four strong TV stations - Sat.1, ProSieben, Kabel 1 and N24. Collectively, the four channels represent 42.8 percent of the German TV advertising market, one of the largest in the world. ProSiebenSat.1's preference shares are included in the MDAX MDAX Mid Cap Dax (German stock index)  Index, Dow Jones Dow Jones

the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202]

See : Finance
 STOXX 600 Media Index and Dow Jones EURO STOXX.

For more information visit us online at

http://www.prosiebensat1.com
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 16, 2004
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