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ProShares ETFs Pass $7 Billion in Assets.


ProShares completes first year as most successful ETF ETF

See Exchange Traded Fund.


ETF

See exchange-traded fund (ETF).
 product launch ever(1)

BETHESDA, Md. -- ProFunds Group today announced that its ProShares family of exchange traded funds Exchange Traded Funds (ETF)

Also known as ETF. A basket of stocks similar to an index mutual fund. However, there are a number of important differences between ETFs and mutual funds.
 (ETFs) passed the $7 billion mark--in just over a year after its launch. ProShares offers the first and only ETFs designed to provide short or magnified exposure to well-known market indexes.

"Recent declines in equity markets have put the spotlight on the unique advantages of our Short ProShares. They are the only ETFs designed to go up when markets go down, so investors can use them to seek to hedge their portfolios or profit from anticipated market drops," said Michael Sapir, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of ProShare Advisors.

"Getting short exposure to the markets with ProShares is as convenient as buying an ETF," he added. "In contrast, traditional short selling Short Selling

The selling of a security that the seller does not own, or any sale that is completed by the delivery of a security borrowed by the seller. Short sellers assume that they will be able to buy the stock at a lower amount than the price at which they sold short.
 requires you to open a margin account, and you can lose more than you invest. Additionally, Short ProShares can be used in some retirement accounts where short selling isn't allowed."

ProShares offers 52 ETFs, including the 29 Short ProShares designed to provide short exposure by moving up when the indexes underlying their benchmarks decline (of course, they will decline if the indexes rise). ProShares also offers 23 Ultra ProShares designed to help investors get magnified exposure when they expect markets to rise. The Ultra ProShares seek double the daily performance of the indexes underlying their benchmarks (before fees and expenses).

About ProFunds Group

ProShares ETFs provide built-in short or magnified exposure to a variety of well-known indexes, ranging from broad small-, mid-, and large-cap and style indexes to 11 sectors. In addition to ProShares ETFs, ProFunds Group manages ProFunds mutual funds, the nation's largest lineup of indexed mutual funds.2 Since 1997, ProFunds has provided mutual fund investors with easier access to sophisticated investment strategies, with offerings that include mutual funds that seek to magnify mag·ni·fy
v.
To increase the apparent size of, especially with a lens.
 daily index performance and funds that seek to increase in value when markets decline. ProFunds Group describes the portfolio managers common to ProFund Advisors LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, advisor to ProFunds mutual funds, and ProShare Advisors LLC, advisor to ProShares ETFs.

1According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 FRC FRC
abbr.
functional residual capacity



FRC

see functional residual capacity.
, the total assets in ProShares ETFs after the first 12 months of operation were more than any other ETF provider's assets after its first 12 months of operation.

2Source: Lipper, October 6, 2006. Lipper defines an "indexed fund" as an open-end mutual fund (not an Exchange Traded Fund Exchange Traded Fund

Similar to an index mutual fund, these tracking stocks trade continuously. Two popular ETFs are the Standard and Poor's depositary receipt (SPDR) launched in 1993 and the NASDAQ-100 Index Tracking Stock (QQQ) which was launched in 1999.
 or ETF) that falls into one of the following subcategories: pure index, enhanced index, or index-based. The majority of ProFunds are categorized by Lipper as enhanced index funds.

ProShares ETFs are distributed by SEI Investments Distribution Co. (SEI), which is not affiliated with any ProFunds Group affiliate. ProFunds mutual funds are distributed by ProFunds Distributors, Inc. (PDI PDI Protein Disulfide Isomerase
PDI Personal Docente e Investigador (Spanish: Personal Educational and Investigating)
PDI Pre Delivery Inspection
PDI Professional Development Institute
). SEI and PDI are not affiliated.

Investing involves risk, including the possible loss of principal. Please note that in addition to the normal risks associated with investing, ProShares entail certain risks, including, in all or some cases, aggressive investment technique, inverse and imperfect correlation, leverage, market price variance The materials price variance (Vmp) is computed as follows:

Vmp = (Actual Unit Cost - Standard Unit Cost) * Actual Quantity Purchased

or

Vmp = (Actual Quantity Purchased * Actual Unit Cost) - (Actual Quantity Purchased * Standard Unit Cost).
, and short sale risks. These risks may pose risks different from, or greater than, those associated with a direct investment in the securities underlying the funds' benchmarks, can increase volatility, and may dramatically decrease performance. In addition, ProShares are not diversified investments. Please see the prospectus for a more complete description of these risks.

Carefully consider the investment objectives, risks, and charges and expenses of ProShares and ProFunds before investing. This and other information can be found in their prospectuses. Read the prospectus(es) carefully before investing. For a ProShares ETF prospectus, visit www.proshares.com and seek advice from your financial adviser or broker dealer representative. Financial professionals can also call 866-PRO-5125. For a ProFunds mutual funds prospectus, call 888-PRO-FNDS (individual investors) or 888-PRO-5717 (financial professionals) or visit www.profunds.com.
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Publication:Business Wire
Date:Aug 9, 2007
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