Pro Top & Mediking Co., Ltd. Changes Product Brand from OculusGen(TM) to ologen(TM).TAIPEI, Taiwan -- Pro Top & Mediking Co., Ltd. today announces that it has changed the brand name "OculusGen[TM]" (www.oculusgen.com) to "ologen[TM]" as part of a long-term business reposition plan which aims to achieve sustainable business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. growth for its customers and the company. The new brand name is a visual representation of ophthalmic ophthalmic /oph·thal·mic/ (of-thal´mik) ocular (1). oph·thal·mic adj. Of or relating to the eye; ocular. Ophthalmic Pertaining to the eye. product business strategy, which focuses on building a customer-centric company and renewed commitment to gain the global competitiveness. "This move is about clarity and consistency for our customers," said Pro Top & Mediking CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Michael H.J. Lai. "The original brand name "OculusGen[TM]" was connecting in two big letters of "O" and "G" that means "oculus oculus (Latin: “eye”) In architecture, any of several elements resembling an eye, such as a round or oval window or the round opening at the top of some domes (see Pantheon). " and "collagen." Through an exhaustive marketing evaluation and response last year, we found out that most of our customers had difficulties in identifying and expressing the marks in two words "Oculus Gen." Thus, in order to define the core brand identity and remain focused and therefore be more competitive, we changed the brand to "ologen[TM]", which is simple, focused, and forward-looking in tissue engineering fields." The new brand "ologen[TM]" with its distinctive lower case and rounded font represents friendly contact of the products. And the sky blue color symbolizes life, growth, prosperity and resiliency. The clear wave lines perfectly reflect the goal of deliver fresh technology to everyone, everywhere. From now on, all ophthalmic products from Pro Top & Mediking Co., Ltd. will be globally marketed and distributed under "ologen[TM]" brand. OculusGen Biomedical bi·o·med·i·cal adj. 1. Of or relating to biomedicine. 2. Of, relating to, or involving biological, medical, and physical sciences. Inc. will continue to provide complete after-sale services for OculusGen[TM] branded products. All OculusGen[TM] customers' rights will be fully protected after the change. The trademark exchange project is now started and the product images and vision image documents will be completely revised and changed in six months. Pro Top & Mediking Co., Ltd. is a subsidiary of OculusGen Biomedical Inc. and is actively working on the global market via distribution channels. ologen[TM] is a group of ophthalmic products that includes collagen matrix, bandage bandage /ban·dage/ (ban´daj) 1. a strip or roll of gauze or other material for wrapping or binding a body part. 2. to cover by wrapping with such material. lens, and ophthalmic surgical packs, etc. The ologen[TM] collagen matrix is specially engineered to have a porous structure to guide the fibroblast fibroblast /fi·bro·blast/ (fi´bro-blast) 1. an immature fiber-producing cell of connective tissue capable of differentiating into chondroblast, collagenoblast, or osteoblast. 2. cells to grow in randomly. The application includes ologen[TM] in glaucoma glaucoma (glôkō`mə), ocular disorder characterized by pressure within the eyeball caused by an excessive amount of aqueous humor (the fluid substance filling the eyeball). , pterygium pterygium /pte·ryg·i·um/ (te-rij´e-um) pl. ptery´gia [Gr.] a winglike structure, especially an abnormal triangular fold of membrane in the interpalpebral fissure, extending from the conjunctiva to the cornea. , and presbyopia Presbyopia Definition The term presbyopia means "old eye" and is a vision condition involving the loss of the eye's ability to focus on close objects. LaserACE treatment without the use of anti-fibrotic agents. Based on clinical experience around the world, ologen[TM] successfully eliminates the scar formation in glaucoma trabeculectomy, significantly reduces the recurrence rate for pterygium excision, and amazingly reverses the accommodation ability after presbyopia laser treatment. The ologen[TM] collagen matrix obtained its CE mark in July 2006 and is now available for worldwide market. The enlarged (19 mm in diameter) ologen[TM] bandage lens is used to cover and/or holding dressing material on the traumatic or surgical site to protect and bring comfort to the eye. In combination of ologen[TM] collagen matrix, ologen[TM] bandage lens, and other single use components, a single use ophthalmic surgical pack is assembled for the effectiveness, safety, and convenience for presbyopia LaserACE treatment. For more information about our company and product, please visit our website at www.oculusgen.com or write to info@oculusgen.com. |
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