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Prix Italia tackles world's digital TV. (World).


The 54th annual Prix Italia, sponsored by Italy's public broadcaster RAI rai  
n.
A form of popular Algerian music combining traditional Arabic vocal styles with various elements of popular Western music and featuring outspoken, often controversial lyrics.
, to be held in Palermo, Italy, September 14-21, will focus on new digital TV technologies, emphasizing the financial models necessary to finally bring digital terrestrial TV (DTT DTT Deloitte Touche Tohmatsu (Deloitte & Touch Global Operations)
DTT Dithiothreitol (cytology reagent)
DTT Digital Terrestrial Television
DTT Discrete Trial Training
) into homes.

Among the many seminars scheduled during Prix Italia, the oldest and most prestigious radio-TV festival in the world, will be conferences on:

- Digital Terrestrial Television Digital Terrestrial Television (DTTV or DTT) is an implementation of digital technology to provide a greater number of channels and/or better quality of picture and sound using aerial broadcasts to a conventional antenna (or aerial) instead of a satellite dish or ;

- Digital Rights Management;

- New Revenue Streams For Digitized European Archives.

Other seminars will be organized in cooperation with NATPE NATPE National Association of Television Programming Executives , the L.A.-based international association of international TV executives.

The moderator moderator - A person, or small group of people, who manages a moderated mailing list or Usenet newsgroup. Moderators are responsible for determining which email submissions are passed on to the list or newsgroup.  of the Monday, September 16th panel on digital terrestrial TV will be Dom Serafini, New York-based contributor to Europe's largest financial daily, Il Sole 24 Ore Il Sole 24 ore (IPA: [il'soː.le ven.ti.kwat'troː.re]; Literally Italian Meaning: "the sun 24 hours , and editor of VideoAge. Speakers on the panel will be top-level international executives in the advertising, content, technology, broadcasting and authority fields.

Prix Italia will analyze the problems faced by digital terrestrial TV both in Italy and throughout the world. At the conclusion, it hopes to come up with a viable solution (technologically and financially for both users and broadcasters) to bring DTT into practice.

The subject has never been addressed before in the terms proposed by Prix Italia, rendering the conference unique. There has been plenty of debate on the abundant promises of a digital TV future, and now Prix Italia will analyze the path to achieve that goal. We know where TV is today. We know where it is going. Now we have to figure out how to get from here to there: that is Prix Italia's challenge.
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Publication:Video Age International
Date:Jun 1, 2002
Words:262
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