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Privada Network 3.0 Provides ISPs With Solutions for Consumer Privacy; Privacy Infrastructure Provider Privada Offers Product to European and North American ISPs, Businesses.


Business Editors/High-Tech Writers

LONDON--(BUSINESS WIRE)--Feb. 6, 2001

Privada, Inc., the leading privacy infrastructure provider, today announced the availability of Privada Network 3.0 at ISPCon London, an industry conference for European ISPs. Privada Network 3.0 is the leading digital privacy solution for ISPs and businesses in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe, enabling them to address consumers' concerns about online privacy while enabling a personalized Internet experience for each user.

Privada Network 3.0 enables ISPs and businesses to offer their Internet users a suite of private Web surfing Refers to jumping from page to page on the Web. Just as in "TV channel surfing," where one clicks the remote to go from channel to channel, the hyperlink on Web pages makes it easy to jump from one page to another.  and e-mail services that shield an end user's real-world identity while he or she is browsing the Web, completing online transactions or using e-mail. The consumer component, PrivadaControl, which is distributed to Internet users by businesses that have deployed Privada Network 3.0, enables Internet users to create an online identity that is entirely separate from their real-world identity. That identity is accessible from any machine where PrivadaControl is installed, making it portable and accessible from any personal computer, so consumers can use PrivadaControl at home, at work or at a public computer.

"Privada Network 3.0 meets the needs of both businesses and consumers with an online privacy solution that permits maximum Web functionality and network performance," said Rick Jackson Rick Jackson (born May 26, 1989) is a 6'8", 220 lbs. center from Philadelphia, PA who plays for the Syracuse Orange. Team USA
Jackson played on Team USA at the annual (Under 18) Albert Schweitzer Tournament in Mannheim, Germany in 2006. He led the squad with 17.
, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Privada. "Privada Network 3.0 and PrivadaControl allow users to control their own level of privacy, whether they present an anonymous online identity for all Web activity, enable cookies from their favourite news or shopping sites only, or turn off the privacy controls altogether."

Once a user creates an online identity using PrivadaControl, he or she is given a private e-mail account and private browsing capabilities. A PrivadaControl browser bar remains on the user's desktop, providing a simple interface to turn the privacy tools on or off and to manage privacy settings. PrivadaControl privacy settings include cookie management, giving users the option to block all cookies or to block cookies from specific sites, and dynamic content control, allowing users to disable dynamic Web content such as JavaScript and ActiveX. These privacy settings enable users to receive customized content and personalized e-mails from online companies without compromising their privacy.

PrivadaControl offers incoming and outgoing message encryption, ensuring privacy between the user and the ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
 or business that deployed Privada Network 3.0. PrivadaControl is compatible with standard e-mail readers and supports HTTP HTTP
 in full HyperText Transfer Protocol

Standard application-level protocol used for exchanging files on the World Wide Web. HTTP runs on top of the TCP/IP protocol.
, POP3, SMTP (Simple Mail Transfer Protocol) The standard e-mail protocol on the Internet and part of the TCP/IP protocol suite, as defined by IETF RFC 2821. SMTP defines the message format and the message transfer agent (MTA), which stores and forwards the mail.  and HTTPS (1) (HyperText Transport Protocol Secure) The protocol for accessing a secure Web server. Using HTTPS in the URL instead of HTTP directs the message to a secure port number rather than the default Web port number of 80.  protocols.

ISPs and businesses in North America and Europe can purchase Privada Network 3.0 as a licensed product or hosted service, and they have the option of co-branding the PrivadaControl browser bar and control panel. If the ISP or business chooses to charge Internet users for PrivadaControl, Privada can integrate seamlessly with the ISP's existing billing structure.

About Privada

Privada, a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 based in Sunnyvale, Calif., is the leading digital privacy infrastructure for Internet Service Providers Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 and other corporations offering Internet access. By deploying Privada solutions, companies can build privacy tools into all aspects of their users' online experience, enabling them to control their level of privacy from initial Web activity through online purchases. For more information, visit the company's Web site at http://www.privada.com or call, within the United States, 1-877-PRIVADA or, within Europe, 44-1628-509-381.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 6, 2001
Words:541
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