Privacy Leadership Initiative Names Privacy Expert as New Acting Executive Director; Focus Remains on Knowledge Building Campaign for Consumers and Businesses.Business Editors NEW YORK--(BUSINESS WIRE)--May 22, 2001 Pledging to lead the Privacy Leadership Initiative (PLI PLI Practising Law Institute PLI Professional Liability Insurance PLI Programming Language Interface (Verilog programming language) PLI Partido Liberal Independiente (Independent Liberal Party, Nicaragua) ) in its commitment to building a climate of trust between consumers and businesses, privacy expert John Kamp was named today as acting executive director of the PLI. Kamp, former legal and policy advisor to the Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. and a senior attorney with Wiley, Rein & Fielding, specializes in privacy, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , e-commerce and other marketing issues. He will assume the responsibility for driving the PLI's consumer-centered knowledge building campaign following Walter (Wally wally Noun pl -lies Brit slang a stupid or foolish person [from the name Walter] Noun 1. ) J. O'Brien Jr.'s appointment as director-general of the International Advertising Association. Under O'Brien, the PLI embarked on a challenging path to better understand consumers' privacy concerns by commissioning ground-breaking research about individuals' perceptions of the value of information exchange both online and offline. The results of the beta wave beta wave n. See beta rhythm. of six waves of research identified a trust gap, around which the PLI developed a campaign to help consumers feel more comfortable in today's information economy. At the center is PLI's Web site - www.understandingprivacy.org - designed to provide consumers with simple, easy to use tools and tips so they can make informed choices about protecting their privacy while experiencing the benefits of information exchange. At the same time, O'Brien and the PLI recognized the need for businesses to take a leadership role in establishing the best privacy policies and practices. The Privacy Manager's Resource Center - also at www.understandingprivacy.org - provides privacy officers the tools for developing appropriate privacy practices and policies based on choice and trust. Kamp noted, "CEOs understand that good privacy policies are good for consumers and good for business. Building on the momentum created by Wally's leadership, I'm delighted and honored hon·or n. 1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate. 2. a. Good name; reputation. b. to be asked to take a greater role at this crucial time." "From the beginning, the goal has been to put the consumer at the forefront of our efforts, and I congratulate the members of PLI for having the courage to carry out this vision," said O'Brien. "The exceptional progress PLI has made to date is, in large part, a result of Wally' strong leadership and the commitment of PLI members to seek positive change," said Zeke Swift, chairman of the PLI executive committee and global privacy director for Procter & Gamble. "But this is only the beginning. John Kamp has been actively involved in privacy issues for nearly a decade, as a lobbyist with the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association. Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide. and as counsel to the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ). In fact, he has been working with PLI from the outset as IAB's representative. With his help in the coming months, we will remain focused on making choice, trust and respect part of every information transaction between consumers and responsible businesses so that all parties can reap the benefits of information exchange." The PLI is a partnership of visionary 1. visionary - One who hacks vision, in the sense of an Artificial Intelligence researcher working on the problem of getting computers to "see" things using TV cameras. (There isn't any problem in sending information from a TV camera to a computer. CEOs from 15 major corporations and nine leading business associations who believe individuals should be able to choose what and how personal information is used in the pursuit of better meeting their needs. Through research and knowledge building, the PLI is working to build a climate of trust - both online and offline - to help accelerate the emergence of the information economy as a safe marketplace. For more information, please visit our Web site at www.understandingprivacy.org. |
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