Prism's Promo Magazine Announces PRO Award Winners.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Prism Business Media's Promo pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. ([R]) magazine announced the winners of its 16th annual PRO Awards program on October October: see month. 11th at a gala party and presentation during PROMO LIVE! in Chicago Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. . The PRO Awards recognize outstanding achievement in promotion marketing in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Winners were recognized in 21 categories. The Kellogg's Special K Challenge promotion campaign by Brigandi & Associates was named Best Promotion of 2006. A complete listing of PRO Awards winners and finalists can be viewed at www.theproawards.com. PRO Awards winning entries will also be showcased in the November November: see month. 2006 issue of Promo magazine. Yahoo!, this year's PRO Awards sponsor, awarded its "Big Idea Chair" to Honeywell In 1927, the Minneapolis Honeywell Regulator Company was formed as a merger of Alfred Butz' temperature control company (1885) and Mark Honeywell's water heater company (1906). In 1957, Honeywell, along with Ratheon, introduced one of the first computers in the U.S., the Datamatic 1000. and NASA's FMA FMA Full Metal Alchemist (gaming) FMA Federal Marriage Amendment FMA Financial Market Authority (Austrian: Österreichische Finanzmarktaufsicht) FMA Financial Management Association Live! campaign, created by the Oasis agency. The campaign, aimed at inspiring the nation's next generation of scientists and engineers, was selected by Kathleen Kathleen may refer to: People with the given name Kathleen:
["Joyce - A Programming Language for Distributed Systems", Per Brinch Hansen, Soft Prac & Exp 17(1):29-50 (Jan 1987)]. , editor of Promo and the magazine's editorial team, as demonstrating outstanding achievement in the use of interactive media. The winners were chosen by a distinguished panel of judges Panel of Judges is an indie pop band from Melbourne, Australia. Members
The 2006 PRO Awards winners are: Best Overall Promotion 2006: Campaign: Special K Challenge Client: Kellogg's Agency: Brigandi & Associates Best Multidiscipline Campaign--National Campaign: American Wasteland Clients: Activision, Jeep Agencies: Entertainment Marketing Partners; BBDO Best Multidiscipline Campaign--Regional Campaign: New York City Heritage Tourism Partnership Client: The History Channel Agency: Civic Entertainment Group Best Use of Promotional Advertising Campaign: The Power of Four Client: Schick Shaving Products Agency: Colangelo Best Use of Event Marketing--Five or Less Venues Campaign: Chicago Drive 05 & 06 Client: The Chrysler Group Agency: The George P. Johnson Co. Best Use of Event Marketing--More than 5 Venues Campaign: Thanks A Million Client: Ricola Agency: The A Team Best Vehicle-Based Experiential Campaign Campaign: U.S. Army College Tour Client: U.S. Army Agency: Relay Sponsorship and Event Marketing Best Cause-Based Promotion Campaign: Honeywell-NASA's FMA Live! Client: Honeywell Agency: Oasis Best Sponsorship or Tie-In Campaign Campaign: American Express Global Viewing Event Platform Client: American Express Agency: Momentum Worldwide Best Use of Games, Contests and Sweepstakes Campaign: Ted: Chicago's New Crosstown Classic Client: United Airlines Agency: Arc Worldwide Most Innovative Communication Strategy Campaign: VW Alpha Drivers Client: Volkswagen Agency: Arnold Worldwide Best Use of Interactive/Electronic Media or Direct Marketing Campaign: The Sopranos: Crime. Organized. Client: HBO Agency: Deep Focus Best Multicultural or Ethnic Campaign Campaign: Bajo la Regadera (In The Shower) Client: Unilever Agency: PMG Best Campaign Targeting a Micro Audience Campaign: Axe College Ambassadors Client: Unilever Axe Agency: GMR Marketing Best Campaign Generating Brand Awareness and Trial Recruitment Campaign: McDonald's Fruit & Walnut Salad Launch Client: McDonald's Agency: Arc Worldwide Best Campaign Generating Brand Volume Campaign: The Star Wars M-pire; Dare to Go to The Dark Side Client: Masterfoods USA Agency: Thomas J. Paul Best Short- or Long-Term Brand Loyalty Campaign Campaign: Special K Challenge Client: Kellogg's Agency: Brigandi & Associates Best Dealer, Sales Force or Business-to-Business Campaign Campaign: The Napster Garage Client: Napster Agency: Grand Central Marketing Best Retail or Co-marketing Campaign Campaign: Together We Make A Great First Impression Client: Unilever Agency: PMG Best Small-Budget Campaign Campaign: Body Glove Fashion Police Client: Body Glove Agencies: Hall Event Group, DraftFCB, Golan Harris Best Creative Campaign: The Star Wars M-pire; Dare to Go to The Dark Side Clients: Masterfoods USA Agency: Thomas J. Paul Best Idea or Concept Campaign: Ted: Chicago's New Crosstown Classic Clients: United Airlines Agency: Arc Worldwide The call for entries for the PRO Awards 2007 program will open on March 15, 2007. For updated entry information and categories, please visit www.theproawards.com in March 2007. Promo is a leading information resource for advertising, direct marketing and promotional professionals and is part of the Prism Marketing Media Group, which also includes Multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple Merchant([R]), Direct([R] )and Chief Marketer([R]). Prism Business Media Inc. is a leader in business-to-business communication and information, connecting qualified buyers and sellers in 20 industry sectors. Prism's growing portfolio of market-leading brands spans 70 magazines, 150 e-newsletters, 17 industry trade shows and 500 rich data products. Each month, more than 3.3 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. utilize Prism Web sites and services. Prism Business Media is owned by U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and by co-investors Highfields Capital Management and Lexington Partners. For additional information on the company and its businesses, visit www.prismb2b.com. |
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