Printable Technologies Acquires Personal URL Technology.SOLANA BEACH, Calif. -- Printable Technologies[R], Inc., a leading provider of Web to Print workflow and Variable Data Printing (VDP VDP Variable Data Printing VDP Verband Deutscher Pfandbriefbanken VDP Variable Data Publishing VDP Video Display Processor VDP Van der Pol (equation) VDP Visual Descent Point VDP video datagram protocol ) solutions and Software as a Service (SaaS), today announced the acquisition of certain assets of Prospect Smarter Inc. to create the full spectrum of marketing campaign management tools. The combination of Printable Technologies' powerful data-driven direct mail solution and the sophisticated cross-media tools and workflow from Prospect Smarter goes beyond personalized URLs, beyond microsites, and beyond simple surveys and "thank you" emails to deliver a complete marketing campaign execution solution and the means to track the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of marketing campaigns. The Prospect Smarter technology introduces an extensive range of new functionality to the Printable Technologies multi-channel marketing platform, including: * Unlimited formats for personalized URLs pointed to the domain of choice. * Microsite creation and management using Adobe Dreamweaver. * Database integration with Microsoft[R] CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , salesforce.com, GoldMine, ACT, and other SFA/CRM systems. * External integration with such systems as templatemonster.com, surveymonkey.com, cevents.com, myspace.com, Microsoft Live, and similar "build a survey," event registration, or other applications. * Functionality accessibility through XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. Web services. * Additional controls for Microsoft Visual Studio Microsoft Visual Studio is Microsoft's flagship software development product for computer programmers. It centers on an integrated development environment which lets programmers create standalone applications, web sites, web applications, and web services that run on any platforms to simplify API calls. * Flexible reporting based on ASP.net user controls and Microsoft SQL SQL in full Structured Query Language. Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results. Reporting Services. About Printable Technologies Printable Technologies[R] is a leading provider of Software as a Service (SaaS) to corporate enterprises and the graphic arts and print industry; including Cross Media Variable Data Printing (VDP), One to One Marketing Campaigns, and Web to Print solutions. The FusionPro[TM] Suite of solutions, a comprehensive suite of desktop, online, and server-based VDP applications, enables dynamic cross-media campaigns, performs high-speed data merge, and generates production-ready output data streams. Solutions from Printable easily integrate with ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. solutions, content management solutions, accounting and shop floor management applications, and digital production workflows. 
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