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Princeton Video Image Introduces Series 7, Its Next-Generation Live Video Insertion System -L-VIS- for Mobile or Fixed Site Use.


LAS VEGAS--(BUSINESS WIRE)--April 19, 1999--

New System Includes LVIS II Hardware and Release of 7.0 Software

Princeton Video Image, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: PVII, www.pvimage.com), the global leader in virtual advertising solutions for television, has introduced Series 7, the latest generation of its Live Video Insertion Systems (L-VIS(TM)), which electronically insert advertising or other images in real time into live or pre-recorded programming. With increased hardware and software functionality, and at one-quarter the size of the original L-VIS, L-VIS II fits in a single, low-profile mobile rack and can be used within a broadcast plant or in a wide variety of mobile broadcast production vehicles. The new system is capable of inserting live or pre-recorded video sequences into programming, as demonstrated during the player introductory sequence in Super Bowl XXXIII Super Bowl XXXIII was the 33rd championship game of the modern National Football League (NFL). The game was played on January 31, 1999 at Pro Player Stadium in Miami, Florida following the 1998 regular season.  on Fox.

Release 7.0, the latest generation of L-VIS software now offered in all L-VIS models, is modular in design with an easy-to-use graphical user interface graphical user interface (GUI)

Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to
, resulting in increased operator control of critical features and a shorter operator learning curve. The L-VIS II hardware takes up substantially less physical space than in the original L-VIS system, weighs less and has lower shipping costs.

"This new system has been designed to fit in a wide variety of mobile and fixed broadcast production facilities that could not accommodate our earlier systems," said Dennis Wilkinson, Princeton Video Image President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Its reduced size and weight, combined with our new, easier-to-use user interface will make our virtual advertising and image insertion services more feasible for many broadcasters and production companies."

Princeton Video Image, Inc. has developed and is marketing a real-time video insertion system that, through patented pattern recognition technology, places computer-generated electronic images into television broadcasts of sporting events as well as other programming. These electronic images range from simple corporate names and logos to sophisticated 3-D images and animated effects. In virtual advertising, broadcasters insert advertising messages into telecasts so that the ads appear as part of the live stadium scene. PVI See Present Value Index.  has provided video insertion services for nearly 1,000 live telecasts worldwide, including broadcasts of Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
, National League Football, professional soccer, motorsports, and other live events. The Company is headquartered in Lawrenceville, New Jersey Lawrenceville is a census-designated place and unincorporated area located within Lawrence Township in Mercer County, New Jersey. As of the United States 2000 Census, the CDP population was 4,081. Lawrenceville is located roughly halfway between Princeton and Trenton. , with offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 and Brussels, with Licensee's offices in Mexico City and Johannesburg.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 19, 1999
Words:388
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