Princeton Softech and British Telecom to Speak at German Oracle User Group.

PRINCETON, N.J. -- Princeton Softech

What:

Princeton Softech, the market leader in enterprise data management, and British Telecom, one of the world's leading providers of telecommunications services and one of the largest private sector companies in Europe, will hold a joint speaking engagement at the DOAG (Deutsche Oracle-Anwendergruppe) Business Software Conference. The DOAG has been the only German Oracle Applications User Group since 1988.

Who:

Stuart Smith, Director of Architecture & Performance - CRM at British Telecom, and Michael Morse, Director of Siebel Application Architecture and Strategy at Princeton Softech, will co-host a presentation titled, "Effectively Manage and Protect Oracle (Siebel) CRM Data." British Telecom will utilize its dual role as both a Princeton Softech and Oracle customer to enable attendees to learn more about proven approaches to Enterprise Data Management in the Siebel space.

When & Where:

The DOAG Business Software Conference spans two days, from November 15 to 16, at the Dorint Congress Hotel in Manheim, Germany. The Princeton Softech and British Telecom presentation will take place on Thursday, November 16.

How:

As an Oracle Certified Advantage Partner, Princeton Softech and Oracle work together, helping sites to leverage industry best practices. Together, the partners provide dependable and supported solutions with capabilities to improve business results and sustain compliance readiness. Princeton Softech Optim[TM] brings the power of enterprise data management to sites that rely on CRM applications to control costs, mitigate risk and optimize performance.

If you would like to learn more about Princeton Softech's and British Telecom's involvement in the DOAG Business Software Conference, please visit this link: http://www.princetonsoftech.com/news/events.asp

About Princeton Softech

Princeton Softech (www.princetonsoftech.com) provides enterprise solutions that align application data management with business objectives. Our industry leading Optim solution enables organizations to optimize performance, mitigate risks and control costs. Partnered with the market leaders in business technology, we deliver capabilities that scale and support your enterprise - applications, databases and platforms. More than 2,200 companies worldwide - including nearly half of the Fortune 500 - rely on Princeton Softech's proven solutions to maximize the business value of their enterprise applications and databases.