Princeton Selects MicroTouch ClearTek 3000 Capacitive Touchscreens for New Touch-Enabled CRT Monitors; Joins MicroTouch Monitor Alliance Partners Program.
MicroTouch Systems, Inc. (NASDAQ:MTSI), the world leader in computer touch-input solutions, today announced that Princeton Graphic Systems, Inc., a leading manufacturer of computer and high-definition displays, has selected MicroTouch touchscreens for its newest monitors, and has joined the MicroTouch Monitor Alliance Partners (MAP) program.
Princeton this week is launching two new CRT monitors -- the 15-inch CDE0505MCN and 17-inch CDE0705AMCN -- with MicroTouch ClearTek 3000 touchscreens. Princeton's Custom Display Division will be responsible for marketing the new touch-enabled monitors through its national distributors, which include Ingram Micro Inc., TechData Corp., and Merisel, Inc., into financial services, food service, retail, hospitals, manufacturing process control, and other applications where the touchscreen interface is increasingly popular.
As a MicroTouch Monitor Alliance Partner, Princeton is eligible to use the "MicroTouch Enabled" mark on its monitors, and has access to a secure Web site where partners can obtain technical data and information about cooperative marketing programs.
Princeton selected ClearTek 3000 technology because it offers the shortest touch contact requirement (3ms) and high accuracy (+/- 1 percent), along with high durability against scratches and abrasions to the touchscreen surface.
"By forming the Custom Display Division and partnering with MicroTouch, we're able to provide corporate America with a first-quality touchscreen solution," said Tom Paterniti, vice president of product marketing at Princeton. "MicroTouch's proprietary technology, combined with Princeton's quality, performance, and features, provide our customers with touchscreen monitors suitable for any environment. Our decision to partner with MicroTouch was also based on the company's superior sales and customer support organizations."
"Princeton's strong reputation for technologically advanced products, and our common vision of how touch technologies will affect change in the corporate environment lead us to anticipate an increase in business opportunities for touchscreen monitors in both traditional and new markets," said Janet Muto, vice president of Worldwide Marketing at MicroTouch. "Our partnership with Princeton is a clear reflection of our corporate goal to provide our customers worldwide with the highest quality products and services in the touchscreen industry."
MicroTouch is the leading worldwide vendor of touch-input solutions for virtually every application, from public-access and business systems, to hand-held professional and consumer devices. The MicroTouch Business Products Division is the U.S. market leader in touch-enabled digital whiteboards. Factura Kiosks, a MicroTouch division in Rochester, N.Y., is the leading U.S. supplier of kiosk enclosures, specializing in creative design, engineering and manufacturing. The MicroTouch Specialty Products Group, in Austin, Texas, develops custom analog resistive and digital matrix resistive touchscreens. MicroTouch operates TouchStore.com, an Internet-based E-commerce site devoted exclusively to the sale of touchscreen monitors and related products. Founded in 1982, MicroTouch reported sales of $144.4 million in 1998. The company's Web site is www.microtouch.com.