Primos Hunting Calls.Mississippi's Will Primos has succeeded in growing a childhood hobby -- whittling Whittling is the art of carving shapes out of raw wood with a knife.
Whittling is typically performed with a light, small-bladed knife, usually a pocket knife. Specialised whittling knives are available as well. duck calls -- into one of the top game call manufacturing concerns in the world. Three years ago his sales increased 26 percent, followed by another 45-percent growth in 1999. His company's efforts during the first year of the new millennium were rewarded with another 37 percent increase. Currently this company enjoys a retail sales level of $25 to $30 million per year.
When asked the secrets to his success, Will Primos comments, "I feel that there are two business axioms This is a list of axioms as that term is understood in mathematics, by Wikipedia page. In epistemology, the word axiom is understood differently; see axiom and self-evidence. Individual axioms are almost always part of a larger axiomatic system. that have vastly contributed to our growth. The first is to 'Work smarter, not harder.' Most companies are blessed with hard workers, but we have found that hard work and a plan, a sound business plan with realistic goals, greatly enhance your chances for success.
"Secondly, the fact that we 'don't hide our light under a basket' has led us not only to promote the uniqueness of Primos products but, at the same time, to expand and create the market for those products. Let me explain:
"Back when we started, most of our customers, big or small, thought one game call was basically the same as another. This mindset mind·set or mind-set
1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations.
2. An inclination or a habit. allowed the startup of hundreds of small call manufacturers. For the most part they were each supplying small regional markets with products for only one or two species.
"Going against the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. , we developed a business plan that enabled us to become an international company offering all types of calls -- waterfowl waterfowl, common term for members of the order Anseriformes, wild, aquatic, typically freshwater birds including ducks, geese, and screamers. In Great Britain the term is also used to designate species kept for ornamental purposes on private lakes or ponds, while in , elk elk, name applied to several large members of the deer family. It most properly designates the largest member of the family, Alces alces, found in the northern regions of Eurasia and North America. In North America this animal is called moose. , deer, turkey, and predator predator
an animal that derives its life support by predation. . We found the key was to establish trademarked and patented products that were easier to use, easier to maintain, and sounded as accurate as possible. And, as we developed our product line, we started promoting them at the SHOT Show and other trade shows, as well as at various consumer shows around the country. Naturally, strong national advertising was a crucial component of our marketing plan.
"Next, we worked on building our franchise and customer base by introducing a series of audio tapes in 1983. These tapes served a dual purpose. They offered instructions on using calls, as well as capturing the actual sounds and excitement of the hunt. Then, in 1987, we launched our popular THE TRUTH video series. We have just introduced the 26th video in this series of entertaining and instructive in·struc·tive
Conveying knowledge or information; enlightening.
in·structive·ly adv. , high quality, ethical hunts conducted under the rules of fair chase. Still not satisfied, this year we are launching the Primos Truth About Hunting television series on the Outdoor Channel. We're convinced that spreading the word with Primos people using Primos products is effective. Our message is simple. We talk about the expanded hunting opportunities, effectiveness, and just plain fun of using game calls."
Primos currently operates with 75 employees in a relatively new 3 6,000square-foot building. The company is totally self-sufficient and makes all of its products in-house. Everything it produces wears the Primos logo and/or trademark. The company has a customer base of about 6,000 dealers, distributors, and cataloguers throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. Domestic sales are generated by a group of 42 independent sales representatives.
During 2001, Primos will launch 48 new items to bring the total line to about 250 products. Categories include a variety of calls, cassettes, videos, clothing (face masks Face mask
The simplest way of delivering a high level of oxygen to patients with ARDS or other low-oxygen conditions.
Mentioned in: Adult Respiratory Distress Syndrome , gloves, hats), and hunting accessories.