Primera Technology Introduces ``All-in-One'' CD/DVD Duplication and Printing System.

Business Editors & High-Tech Writers

PLYMOUTH, Minn.--(BUSINESS WIRE)--Sept. 3, 2002

New Bravo(TM) Disc Publisher offers unprecedented

ease of use and affordability

Primera Technology, Inc., the world's leading developer and manufacturer of CD/DVD disc duplication and printing equipment, today announced its Bravo Disc Publisher. Bravo is the world's first automated CD duplicating and printing system that is priced at less than $2000 MSRP (Manufacturer's Suggested List Price). Until now, comparable systems have cost at least $4000 to $6000 (MSRP).

Instead of copying and labeling discs one at a time, Bravo is designed for hands-free, automated production of up to 25 CDs or DVDs per job. An advanced robotic mechanism is used to transport discs into the built-in 40x CD-R recorder or optional Pioneer(R) combo DVD-R/CD-R recorder. After recording, discs are transported to the integrated printer and printed in full color at up to 2400 dpi resolution.

Typical applications include businesses, churches, film and video producers, photography studios, music groups, schools as well as other companies and organizations who have a need for in-house copying and printing of CDs and DVDs. Virtually any digital information can be recorded, including audio, data, video, photos and more.

Bravo attaches to any PC running Windows(R)2000/XP through its built-in FireWire(TM) (IEEE 1394) and USB interfaces. Professional recording software from Veritas(R) is included along with an easy to use labeling software program called SureThing(TM) CD Labeler First Edition.

"With Bravo, users who previously could not cost-justify in-house CD or DVD duplication and printing now have an excellent solution for less than $2000," said Mark D. Strobel, Primera Technology's Vice President of Sales and Marketing. "Bravo offers all the advantages and benefits of far more expensive systems, but at a significantly lower price."

Two Bravo models are available:

-- The Bravo CD Publisher with a 40x CD-R recorder is priced at US$1995 (MSRP).

-- The Bravo DVD Publisher with a Pioneer DVD-R/CD-R recorder is priced at US$2495 (MSRP). The DVD-R unit records DVD-Rs at 2x and CD-Rs at 8x.

A business card adapter kit is also available to copy and print 80mm mini-discs and business card shaped CDs. The Adapter Kit is priced at US$199 (MSRP).

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of CD-R/DVD-R duplication and printing equipment. Primera is known for its popular Composer(TM) line of optical disc duplicators and Signature(R) line of ink-jet optical disc printers.

More information about Primera, its history and products is available on the Internet at www.primeratechnology.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call [phone] or FAX [phone]. E-mail to [e-mail].

In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at [phone], by FAX at [phone] or by e-mail at [e-mail].

Notes to Editors: All prices quoted in this press release are Manufacturer's Suggested Retail Prices in the USA. Actual reseller prices may vary. Bravo and Composer are trademarks and Primera and Signature are registered trademarks of Primera Technology, Inc. All other trademarks are the property of their respective companies. Primera Technology EUROPE is an independent company called DTM Werbung & EDV GmbH. DTM is under contract with Primera to provide sales and support for Primera products under the name Primera Technology EUROPE.