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Primedia sells Simba Information to R.R. Bowker.


R.R. Bowker R.R. Bowker, LLC provides information support for the publishing industry in the United States. Bowker is the official U.S. ISBN Agency, the publisher of Books In Print  (New Providence, NJ), a provider of bibliographic information and a unit of Cambridge Information Group Cambridge Information Group, CIG, is a privately owned group of information services and publishing companies and educational institutions. It was founded in 1971 by Robert N. Snyder and Philip E. Hixon and is headquartered in Bethesda, Maryland.  (Bethesda, MD), has acquired Simba Information (Stamford, CT), a media market intelligence and forecasting unit of Primedia (New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
). No terms of the deal were given.

At one time a part of Cowles Business Media, Simba Information produces newsletters and analytical reports for educational, business/professional and directory publishers. Newsletter titles include Educational Marketer, Technology Advertising & Branding Report, Professional Publishing Report, Lifelong Learning, Electronic Information Report, Electronic Education Report and Yellow Pages & Directory Report. The company also produces related conferences and forums.

R.R. Bowker president Michael Cairns Cairns, city (1991 pop. 64,463), Queensland, NE Australia, on Trinity Bay. It is a principal sugar port of Australia; lumber and other agricultural products are also exported. The city's proximity to the Great Barrier Reef has made it a tourist center.  said that Simba "is an ideal fit as we strive to enhance the range of publisher services we can offer ... this acquisition will allow us to take a large step toward our goal of offering valuable information back to the publishers. Cairns noted that his company has been acquiring and developing a range of offerings for publishers, including the transaction services companies, Pubnet and Pubeasy, as well as ONIX ONIX ONline Information eXchange  file formatting services.
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Comment:Primedia sells Simba Information to R.R. Bowker.
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 17, 2003
Words:178
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