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Primedia forms new financial services group, appoints Warren Bimblick to lead it.


Primedia Inc., the huge information conglomerate with 2000 sales of $1.7 billion, recently created Primedia Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 Group, which will "leverage Primedia's existing financial trade publications and develop new offline and online media products to establish the company as a leader in the financial services media business."

Warren Bimblick, who has served for nearly five years as Primedia's vice president for investor relations Investor relations

The process by which the corporation communicates with its investors.
, has been promoted to senior vice president and general manager. He will head the new Financial Services Group.

He's been given the mandate to extend Primedia's key financial services franchises which include Registered Representative magazine for retail stockbrokers and Trusts & Estates journal for estate planning Estate Planning

The overall planning of a person's wealth, including the preparation of a will and the planning of taxes after the individual's death.

Notes:
Contrary to popular belief, estate planning involves much more than preparing a will, and it is not only for the
 and wealth management professionals.

James Magrone replaces Bimblick as senior vice president, investor relations.

In addition to its consumer division which is the leading publisher of consumer magazines in the U.S. [*], Primedia's divisions include:

* Primedia Business Magazines & Media, based in Overland Park, Kansas Overland Park is the second most populous city in the U.S. state of Kansas. It is located in Johnson County, a satellite city of Kansas City, and is near Olathe, Lenexa, Prairie Village and Leawood. In 2006, the estimated population is 167,500. , which publishes more than 90 technical and trade magazines, supplements and newsletters; 31 trade shows and conferences; and 450 technical books, valuation guides and directories.

* Bacon's Information, Chicago-based publisher of Bacon's Directories.

* Federal Sources Inc., a leading source for information in the public sector marketplace, based in McLean, Virginia McLean is an unincorporated community located in Fairfax County in Northern Virginia. A small geographic area along Chain Bridge Road in Arlington County has a 22101 zip code and is also part of McLean.  

* Primedia Workplace Learning Inc., which provides organizations with products that meet the education, information and training needs of a global workforce--"from the factory floor to the executive offices."

* Media Central, a new subsidiary formed in January 2001 (NL/NL 1/15/01) which comprises 172 newsletters, magazines, web sites, conferences, databases and other products that focus on the media industry.

Brill Media Holdings--the company founded by Steven Brill that runs Brill's Content magazine and Contentville.com--has a minority interest in Premedia's Media Central. Steven Brill is chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Media Central, which is overseen by David Ferm, president of the Primedia B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 Group.

Media Central's properties include Kagan World Media, which publishes over 40 high-priced newsletters; Folio Magazine and its related trade shows; American Demographics; Cable World; Simba (NL/NL 6/15/01); MediaCentral.com: and Circulation Management.

* Talk about a symbiotic relationship symbiotic relationship (sim´bīot´ik),
n in implantology, that relationship assumed by an implant and the natural teeth to which it has been splinted.
: A reader alerted us to a full-page ad in Primedia's consumer title New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Magazine, offering "The Highest CPMs in Advertising."

"That's because we reach the 3,000 most important people in the media, entertainment and telecommunications industries. CEOs. Bankers. Deal-Makers."

Who are these important people? They are subscribers to Kagan World Media newsletters. The ad continues: "Now these exclusive newsletters have been redesigned to allow for limited advertising opportunities."
COPYRIGHT 2001 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Primedia forms new financial services group, appoints Warren Bimblick to lead it.
Publication:The Newsletter on Newsletters
Geographic Code:1USA
Date:Jul 31, 2001
Words:417
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