Primedia and Red 7 Media form new company to publish magazines.Primedia Primedia Inc., NYSE: PRM, formerly known as K-III Communications, is a New York City-based mass media corporation. It is publicly owned, trading on the New York Stock Exchange, but private equity giant KKR holds a controlling stake in the company. Business Magazines (Stamford Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , CT) has formed a partnership with Red 7 Media, Inc. (Norwalk Norwalk (nôr`wôk'). 1 City (1990 pop. 94,279), Los Angeles co., S Calif.; settled in the 1850s, inc. 1957. With the arrival (1875) of the Southern Pacific RR, it became a center for the dairy and logging industries, but , CT). Under terms of the partnership agreement, a new company will be formed to produce Folio (1) Text management software for the professional reference publishing market from Fast Search & Transfer, Oslo, Norway and Boston, MA (www.fastsearch.com). Known as FAST Folio since its acquisition in 2004 from NextPage, Inc. :, Circulation Management and their related shows and properties, as well as existing Red 7 Media businesses, including Folio: competitor M10, Event Marketer magazine and their related shows. The new company will be managed by Red 7 Media's current leadership, including Kerry Smith and Tony Silber. Primedia will own a minority equity stake in the new company. Red 7 will publish the September/ October issue of M10 and then combine that magazine with Folio: beginning in November. The M10 brand will continue to be used in a variety of other media. Circulation Management will also continue to be published. Smith said the creation of M10 in 2003 and Event Marketer in 2002 and their subsequent success illustrate a new publishing model that will be applied to Folio: and CM. "We don't rely on traditional advertising as our primary revenue channel. Our model integrates advertising with business-development services and other fully integrated programs to deliver a more cohesive cohesive, n the capability to cohere or stick together to form a mass. package to the customer and garner a larger share of their budgets." |
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