PrimeWire Recruits Director of Sales to Expand Insurance Company Partnerships for Its Internet-based Benefits Administration Service.

Business Editors

ATLANTA--(BUSINESS WIRE)--July 16, 2001

PrimeWire, a leading developer of Enterprise Integration Applications (EIA), recently hired Dave Lucarelli as Director of Sales focusing on Health Plans and Insurance Companies.

As the newest addition to the sales staff, Dave Lucarelli will be responsible for building contract partnerships with companies that have an interest in utilizing technology created expressly for their advantage.

PrimeWire automates transactional processes by eliminating routine manual functions traditionally performed by TPAs and corporate human resource departments while providing members immediate and round-the-clock access to their benefits and other important employee-related information.

PrimeWire said it extended the invitation to Lucarelli because of his enthusiasm, impressive achievements and in-depth knowledge of the healthcare and insurance industries. Lucarelli's background includes recruitment, training and the development of regional and multi-state sales and marketing teams. Prior to joining PrimeWire, he was Director of Business Development for the Arioso Corporation located in the Denver Tech Center and had focused his efforts primarily on insurance carrier and complimentary ASP sales.

PrimeWire, delivering solutions through an ASP model, utilizes advanced, third-generation Web technologies and an intuitive navigational design to connect employers, employees, insurance carriers, strategic partners, and other service providers.

Robert Steele, founder and CEO of PrimeWire said, "With recent successes validating our business model, the request for PrimeWire has been extraordinary. Dave demonstrated business acumen necessary in establishing mutually beneficial, long-term relationships. His background further substantiates our unmatched position as domain experts."

Dave Lucarelli commented, "I use innovative prospecting methods for seeking out new business and applied the same regimen for evaluating my decision about PrimeWire. With their proven technology platform, endorsement by major insurance companies, as well as the professional attitude of the staff, I am anxious to begin business introductions."

About PrimeWire, Inc.

PrimeWire (www.primewire.com) provides online network systems for HR management and employee benefit administration, including back-end connectivity, and process integration. By utilizing the latest technologies, PrimeWire helps companies reduce costs, streamline critical information exchange, and build competitive advantage.

PrimeWire is headquartered in Marietta, Ga. with offices in Columbus, Ga. and Los Angeles.