Prime Response and Logica Join Forces to Attack Expanding Customer Relationship Management Market.LONDON--(BUSINESS WIRE)--Oct. 12, 1998--Prime Response and Logica have signed an agreement to provide customer relationship management solutions. With more than 40 client sites worldwide, Prime Response is a marketing automation solutions provider offering the leading campaign management software for customer relationship management, and Logica offers leading computer systems integration consulting. The Logica and Prime Response partnership is designed to strengthen the companies' position on the global market for database marketing (DBM (DeciBels below 1 Milliwatt) A measurement of power loss in decibels using 1 milliwatt as the reference point. A signal received at 1 milliwatt yields 0 dBm. A signal at .1 milliwatt is a loss of 10 dBm. See deciBel and dBA. ) which industry analysts expect to grow from $1.5 billion today to $5.5 billion in the next five years. Prime Response's core product is Prime Vantage(TM), an enterprise-wide solution which allows companies to enhance customer relationships by planning, analyzing, executing and tracking marketing programs across multiple channels. The software maps onto standard relational databases relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. , enabling companies to understand and analyze customers and concentrate on the most profitable customer lifetime relationships. "Our partnership with Prime Response reflects Logica's strategy of working with `best of breed' products and companies with a proven track record in their particular market niche. We believe that the combination of Logica and Prime Response will prove to be a market force much greater than the sum of our two parts," said Erik Golz, vice president, enterprise customer management for Logica. The new partnership between Logica and Prime Response brings together Logica's extensive customer contact and systems integration experience with Prime Response's market leading position in open systems campaign management software. "From a business consulting approach, Logica's integrated approach complements Prime Vantage very well in providing the infrastructure and services that enable organizations to create a lasting and meaningful dialog with their customers," said Allen Al·len , Edgar 1892-1943. American anatomist who is noted for his studies of hormones and for the discovery (1923) of estrogen. Swann, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Europe/Middle East/Africa and Asia Pacific groups of Prime Response Ltd. "While approximately 45 percent of the Fortune 2,000 companies world wide currently have some form of database marketing system, this population is expected to grow 85 percent in the next five years. Our partnership with Logica puts Prime Response in a leading position to respond to this demand." For Logica, which is currently focusing on providing customers with integrated channel solutions to tackle the issues of consumer attraction, retention and loyalty, Prime Vantage will provide a key component within the integrated channels architecture. Comments Mr. Golz, "For any large organization, the challenge is to deliver the best quality product or service to the right customer, at the right time via the right channel for them. This focus on one to one marketing to meet individual customer needs and expectations demands a totally integrated approach to customer contact and care. Prime Vantage represents a key element within the total Logica solution." About Logica Logica is a leading provider of business engineered, content-rich solutions for the Energy & Utilities, Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and Automotive markets. The company's expertise is in systems integration, consulting, products and core process out-tasking/applications management. In collaboration Working together on a project. See collaborative software. with its partners around the world, Logica helps its clients achieve sustainable, profitable growth, by maximizing the value of their core assets. Logica's success is driven by its people, and is delivered through focused industry, process and application expertise enabled by technology. The company offers its products and services through innovative, flexible business partnerships and measures its success by the impact it has on its clients' results. With its North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. headquarters in Lexington, MA, Logica has 550 staff based in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and offices in Dearborn, Fort Dearborn, Fort: see Fort Dearborn. Lauderdale, Houston, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Orlando, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Toronto and Williamsburg. Logica plc was founded in London in 1969 and now has offices in 23 countries and 6,500 employees worldwide. Today Logica is a leading international computer consultancy, systems integration and software company with clients across diverse markets including finance, telecommunications, energy and utilities, industry, government, defense, transport and space. For the fiscal year ending June 1998, Logica's revenue was $790 million ((pound)473 million). Logica's home page can be found at http://www.logica.com. About Prime Response Prime Response is a leading provider of marketing automation solutions and campaign management software. Its core product, Prime Vantage, has been developed to make Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) a viable proposition for companies with large customer databases. With over forty client sites world-wide, Prime Response has a world leadership position in this market. Clients are within the retail financial, insurance, travel/leisure, retail, telecoms, utilities, automotive and publishing sectors. In January of 1998 the company took over the Mind business from Admiral ADMIRAL, officer. In some countries is the commander in chief of the naval forces. This office does not exist in the United States. plc. In 1997, Prime Response had worldwide revenues of (pound)6.5 million. Founded in 1987, Prime Response has offices in the UK, Ireland, France, the USA and Australia. For more information, contact Prime Response at 877-PRIMELINE or www.prime-response.com. (c) 1998. Prime Vantage is a trademark of Prime Response. All other brand and product names are trademarks of their respective owners. |
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