Prime Response Broadens Distribution in Europe.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Dec. 29, 1999 --New Partnerships Increase Prime Response's European Growth and Awareness of Prime Vantage and Prime@Vantage.com-- Prime Response, a leading Marketing Automation visionary in the fast-growing Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) industry, today announced the appointment of four new resellers in Europe: Ultima (Turkey), Origin (Spain), USKO USKO United States Knight Online (game) (South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. ) and Oculos (Scandinavia and Nordic countries). These partnerships are important strategic initiatives in building customer relationships within these key territories and will help to strengthen Prime Response's market position within Europe, the Middle East and Africa Europe, the Middle East and Africa, usually abbreviated to EMEA, is a regional designation used for government, marketing and business purposes. It is particularly common amongst North American based companies, who often divide their international operations into the . Allen Swann, President, International Operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. , Prime Response commented: "There is an increasing trend for multinational companies to develop smart marketing campaigns with an emphasis on delivering information via the Internet, as well as through traditional channels. The new distribution network will enable Prime Response to strengthen its product offerings to these growing markets." John De La Hbeck, chief executive officer of USKO commented, "USKO's core competencies including customer management are perfectly aligned to the modern organization's IT requirements and can deliver an holistic technology solution encompassing every step in the delivery process. The powerful combination of Prime Vantage software and the proven track record of the USKO relationship marketing team will enable it to become a leading marketing automation provider in Africa." About Prime Response Prime Response is consistently recognized as the leading Marketing Automation visionary in the fast-growing Customer Relationship Management (CRM) industry. The Company's Prime@Vantage.com(tm) software is a Web-based, multi-channel marketing automation solution that integrates Internet channels, such as e-mail and the Web, with traditional marketing channels, such as direct mail, call centers, direct sales systems, and mass market advertising. Prime@Vantage.com is an enterprise-class "front office" software suite used by leading organizations to create relevant, highly targeted, measurable marketing campaigns that incrementally build more loyal and profitable customer relationships. Prime Response is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Atlanta, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, Paris, and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . About USKO USKO Ltd, one of South Africa's leading listed IT groups, has the services, resources, and products necessary to offer a complete e-business solution. This is delivered through the three main divisions of USKO Ltd, namely: Communications, Software & Services and e-Commerce. USKO Communications focuses on delivering the infrastructures and methodologies for Networking, Internet services and MS Business Solutions. USKO Software and Services provides solutions in the areas of Business Intelligence, Customer Relationship Management, ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. and large-scale development, all based on world-class products. USKO e-Commerce offers creative, technical and business strategy services that include management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects , business strategy planning, Web development and design, as well as application development and integration. This division is also the home of USKO's transaction switching solutions. These core competencies make USKO the IT partner for the new millennium. More information is available at www.usko.co.za. About Oculos Oculos is one of the first companies in Sweden to focus on CRM - Customer Relationship Management. Oculos works exclusively with world-leading IT-applications and expertise within these new areas: Data Warehouse, the Internet and Marketing Automation. In addition, Oculos has management consultants with extensive experience of corporate development and marketing. Experience from working with some of Sweden's largest Data Warehouse, Internet and business development projects gives us, together with our partners, a unique position to help companies achieve commercial utility with Customer Relationship Management. Customers include ForeningsSparbanken, Lansforsakringar/Wasa, SEB Noun 1. SEB - a form of staphylococcal enterotoxin that has been used as an incapacitating agent in biological warfare staphylococcal enterotoxin B , Hewlett-Packard, Bockernas klubb, Handelshogskolan, SEB Internet Bank, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Scandinavian Leisure Group, SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. , Stroede, Aftonbladet, TV4, and Swedish Tax Authority. More information is available at www.oculos.se. About Ultima Ultima, headquartered in Istanbul, Turkey, provides software solutions and IT consultancy to especially the banking, finance and insurance sectors in Turkey. Founded in 1995, Ultima has established a portfolio of products to meet the needs of its clientele in these sectors. The company represents Centura (4 GL Development & Database products), Phoenix International (Core Banking Solution), Blue Ocean (Help Desk / Inventory) and Prime Response in Turkey. Furthermore, Ultima is the main Lotus Notes Messaging and groupware software from IBM Lotus that was introduced in 1989 for OS/2 and later expanded to Windows, Mac, Unix, NetWare, AS/400 and S/390. Notes provides e-mail, document sharing, workflow, group discussions and calendaring and scheduling. reseller in Turkey. Ultima has formed strategic partnerships with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Lotus and Sybase. Other than acting as a reseller and consultant company, Ultima owns a fully in-house developed and Lotus Certified Banking Application Suite running live in several banks in Turkey As of September 2006, the size of the banking industry is 88.2% of total financial sector in Turkey. There are 51 banks as of September 2006: 3 public, 16 private, 14 foreign, 13 non-commercial, 4 participation banks. . Currently, Ultima is bringing into the market a completely Java-based version of their Banking Application Suite. Ultima clients include: Demirbank, Finansbank, Toprakbank, Commercial Union, Tekstilbank, AEH AEH Archives of Environmental Health AEH Action Européenne des Handicapés (European Action of the Disabled; Bonn, Germany) AEH Aravind Eye Hospital AEH Abstracts in Economic History AEH American Economic History , Garanti Bankasi, Esbank, Egebank, Egsbank, Castrol. More information is available at www.ultima.com. About Origin Origin BV headquartered in Eindhoven, the Netherlands, provides a full spectrum of information technology services for global corporations and other complex "extended enterprises" through operations in 32 countries around the world with a staff of 17.000. Origin delivers business solutions for multinational corporations and other complex organizations with offices in more than 100 cities in 31 countries worldwide. Over 100 of the top 500 companies in the world have chosen Origin. clients include: AT&T, Canon, Philips Electronics, ICI (language) ICI - An extensible, interpretated language by Tim Long with syntax similar to C. ICI adds high-level garbage-collected associative data structures, exception handling, sets, regular expressions, and dynamic arrays. , Philip Morris, Novartis and Ciba Speciality Chemicals, DuPont, General Electric, Grundig, Heineken, ICI, Kodak, Procter & Gamble, Rank Xerox, Shell and Siemens. Origin has ensured its continued success through global alliances with world-leading companies including SAP, QAD QAD Quality Assurance Division QAD Quality Assurance Department QAD Quick And Dirty QAD Quality Audit Division QAD Quick Attach/Detach QAD Question Answer Detail (language arts education) QAD Quality Application Development , Baan, DEC, Hewlett-Packard, Oracle, Microsoft, Lotus and the management consultants Price Waterhouse. The Gartner Group ranks Origin in the top-tier "Type 1 Systems Integrator" for enterprise solutions. It is also ranked as one of the leaders in Enterprise Lifecycle Management. More information is available at www.origin-it.com. NOTE TO EDITORS: Prime Response, Prime Vantage and Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response Group Inc. All other trademarks and registered trademarks are the properties of their respective owners. (c) 1999 Prime Response Group Inc, except as otherwise acknowledged |
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