Prime Rate Investors, Inc. in Discussions to Establish RSN Affiliate TV Station in New York.

HUNTER, N.Y. -- Prime Rate Investors, Inc. (OTC.PK: PRRM) announced its subsidiary High Angle Media is in discussions with Time Warner Cable, a division of Time Warner (NYSE: TWX), to establish an RSN affiliate cable broadcast station in Hunter, NY, in the Northern Catskill mountains. Greene County, NY is the home of Windham Mountain and Hunter Mountain, the region's premier ski resorts. The area is also famous for its waterfalls, views and vistas and was the focus of early literary figures and the artists of the famed Hudson River School of Painters. Steeped in history, the Catskills today offer ample opportunities for outdoor sports including rock climbing, mountain biking, fishing, camping, Nordic and alpine skiing and snowboarding. "The Catskill region of New York offers a tremendous opportunity for us to extend the RSN brand and our model of affiliate operations," said Prime Rate Investors Director Pierce Williams.

An article appeared today in The Daily Mail (www.thedailymail.net) delineating the area's support of the plan to establish the station. While other northeastern states have many RSN affiliates, New York has only one other - Adirondack TV-33 in Lake Placid, NY, "the Winter Sports Capitol of the World." Adirondack TV-33, or ADK TV-33, is also a subsidiary of Prime Rate Investors, Inc.

Prime Rate Investors (OTC.PK: PRRM) is a multi-media holding company with interests in outdoor sports, e-tail, retail, print, web, television and film. The company's strategic relationships with multi-faceted, outdoor sports entities allow it to offer diverse advertising solutions to businesses seeking multi-media exposure. Its wholly owned subsidiaries include Stowe TV-10, and Adirondack TV-33, RSN affiliated cable broadcast companies and High Angle Media, Inc., a video production company that also manages two other RSN affiliates Sugarbush TV-12 and Smuggs TV-9. The Company's wholly owned subsidiary BCTV produces the outdoor adventure series "Backcountry TV." Prime Rate Investors also owns the majority interest of Stockli Ski USA, the exclusive U.S. distributor of Stockli skis, bikes and sportswear.

For more information, visit the company's websites www.prrm.info, www.stowetv10.com, www.adktv33.com, and www.highanglemedia.com as well as www.huntermtn.com and www.hunterchamber.org.

This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic and business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.