Prime Rate Investors, Inc. Subsidiary Contracted by Jay Peak Resort.

STOWE, Vt. -- Prime Rate Investors, Inc. (OTC.PK: PRRM) announced its wholly owned subsidiary High Angle Media has been contracted by Vermont's Jay Peak resort to design and implement a resort services channel on the popular ski area's closed circuit cable system. Also under the terms of the agreement with Jay Peak, High Angle Media will be producing a series of thirty second spot advertisements for the resort's television marketing campaign including placement on High Angle Media's Backcountry TV on NESN beginning Sunday, January 2. High Angle Media will also produce both a short historical piece and a thirty minute program delineating the history and future of Jay Peak Resort, its services, and its role in Vermont's Northeast Kingdom. Jay Peak Resort is a subsidiary of MSSI Ski Resorts that also owns and operates six ski resorts in the Laurentian Mountains of Quebec.

Prime Rate Investors (OTC.PK: PRRM) is a multi-media holding company with interests in outdoor sports, e-tail, retail, print, web, television and film. The company's strategic relationships with multi-faceted, outdoor sports entities allow it to offer diverse advertising solutions to businesses seeking multi-media exposure. Based in Stowe, Vermont, its wholly owned subsidiaries include: High Angle Media, Inc., a video production company and Stowe TV-10, an RSN network affiliate and cable broadcast company that reaches nearly a million viewers annually.

For more information, visit the company's websites www.prrm.us and www.highanglemedia.com.

This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic and business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.