PrimaVu Introduces Gentle and Soothing Eye Drops to Relieve Tired, Dry Eyes; A New Botanical Alternative to Traditional Pharmacy Eye Drops.Business Editors/Health/Medical Writers SAN DIEGO--(BUSINESS WIRE)--Aug. 26, 2003 PrimaVu(TM), a leading provider of herbal health care products, today announced the debut of PrimaVu Herbal Eye Drops. With an estimated 12 million Americans suffering from "dry eye," PrimaVu's unique botanical formula works to gently refresh and moisturize dry and irritated eyes associated with air pollution, smoke, dust, wind, and chlorine. According to the American Academy of Ophthalmology The American Academy of Ophthalmology (AAO) is a medical association of ophthalmologists–medical doctors (MDs) specializing in eye care and surgery). The group is based in San Francisco, California. , over-the-counter eye drops can help alleviate "dry eye," a condition that occurs when the eye doesn't produce sufficient quality tears to keep the eye comfortable. People taking diuretics, beta-blockers, antihistamines Antihistamines Definition Antihistamines are drugs that block the action of histamine (a compound released in allergic inflammatory reactions) at the H1 , sleeping pills, pain relievers, anti-depressants or anti-anxiety medications may also be more prone to dry eyes. PrimaVu's Herbal Eye Drops also represent a refreshing choice for the 75 million Americans who experience eye fatigue associated with extensive computer usage, known as "Computer Vision Syndrome A variety of problems related to prolonged viewing of a computer screen. Short term effects include dry eyes, blurred vision, eye fatigue and excessive tearing. Long term effects include migraines, cataracts and visual epilepsy. ." Classed as a homeopathic product, PrimaVu's European formula offers a unique, soothing combination of the herbal ingredients German Chamomile and Euphrasia Euphrasia (eyebright) is a genus of about 450 species of herbaceous flowering plants in the family Orobanchaceae (formerly treated in the family Scrophulariaceae), with a cosmopolitan distribution. They are semi-parasitic on grasses. in Homeopathic Pharmacopoeia pharmacopoeia or pharmocopeia (fär'məkəpē`ə), authoritative publication designating the properties, action, use, dosage, and standards of strength and purity of drugs. of the United States (HPUS) dilutions. German Chamomile is known for its naturally soothing properties, while Euphrasia, (Eyebright eyebright, n Latin name: Euphrasia officinalis; part used: blooming plant; uses: eye irritations, nasal catarrh; uses under research: jaundice, lung infections, impaired memory; not recommended because of cytotoxic effects; precautions: can ), is present as an astringent to help cleanse eyes of impurities and thus alleviate further irritation. "Our goal in developing PrimaVu Herbal Eye Drops is to offer a soothing botanical product for health-conscious consumers who are seeking safe and effective alternatives to traditional eye drops" says Roger Carr, PrimaVu's vice president of marketing and sales. Relying on a higher concentration of botanical extracts than typical homeopathic products, PrimaVu Herbal Eye Drops are specially formulated to gently lubricate eyes and alleviate irritation associated with dry eye conditions. For information on where to purchase PrimaVu Herbal Eye Drops, call 866-339-6589 or visit www.primavu.com. About PrimaVu PrimaVu is a leading provider of herbal health care products. PrimaVu's products are manufactured in Germany and comply with homeopathic guidelines established by the FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. and Homeopathic Pharmacopoeia of the United States (HPUS). |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion