Pride Certifies Soft Armor to Stop Smith & Wesson 500 Handgun and Other Hot Rounds; Pride Answers Law Enforcement's Call to Design for Newer Street Threats.

CAMARILLO, Calif. -- Pride Business Development Holdings, Inc. (Pink Sheets:PDVG), a manufacturer of personal protective clothing, proudly announced today that it has certified the first Level IIIA bullet resistant vest which successfully defeats all of the following threats, which are in addition to the standard threats tested in accordance with National Institute of Justice ("NIJ") Level IIIA soft body armor certification: (a) .500 Smith & Wesson 350 grain special ammunition; (b) 9mm Luger +P+ SXT ammunition; (c) 9mm Luger 65 grain HP (Aguila) ammunition; (d) .357 SIG 125 grain GDHP ammunition; and (e) 9mm Luger 124 grain FMJ ammunition. In addition to standard NIJ testing protocol, the rounds were also fired at point blank range (i.e. contact shots) and safely defeated by the vest in each and every instance. Of particular importance is the fact that the vest had a maximum back-face defacement of 37mm when it defeated the Smith & Wesson 500 at point blank range. All other ammunition tested yielded a back-face defacement of no greater than 25 mm when fired at the vest from point blank range. The vest was further successfully tested using the United States Drug Enforcement Agency's protocol of three shots of a 9mm 124 grain Full Metal Jacket round within a three inch diameter and one additional shot at one and one-quarter inches from the bottom edge of the vest. The vest is lightweight, flexible, very wearable and comfortable. Its weight is no greater than and, in some cases, less than some of the Level IIIA vests already being sold today by Pride's competition. Pride will offer its new NIJ Level IIIA vest as the Bodyguard 500 Series Soft Body Armor.

M. Michael Markow, Chairman and Chief Executive Officer of Pride Business Development Holdings, Inc., stated, "It is our desire to create a product that protects law enforcement against the new handguns and ammunition threats that are encountered on the streets today. It is our charter to create street-smart body armor, not to simply create a product that merely meets the current standards." Mr. Markow went on to state, "Our research and development is a key ingredient in the execution of our business plan and growth strategy."

Ari L. Markow, President of Pride Business Development Holdings, Inc., stated, "Pride embarked upon this project at the special request of law enforcement to create a product that safely stops the new Smith & Wesson 500 handgun which utilizes .500 Smith & Wesson 350 grain special ammunition." Ari Markow went on to state, "After reading an article prepared by the Violence Policy Center entitled, 'Vest Buster - The .500 Smith & Wesson Magnum - The Gun Industry's Latest Challenge to Law Enforcement Body Armor', I became focused on the development of a new ballistic system that would help keep law enforcement safe from this possible threat. We emerged with a product to answer this call and others for protection against many of the hot rounds law enforcement is equally concerned about."

ABOUT PRIDE BUSINESS DEVELOPMENT HOLDINGS, INC.

Pride Business Development Holdings, Inc. ("Pride"), with its brand of Bodyguard(TM) products, is a specialty and protective clothing and materials manufacturer for the domestic and international law enforcement, military and dangerous materials handling markets. Pride's headquarters are located within its 35,000 square foot manufacturing facility and showroom in Camarillo, California. Pride now also occupies a 10,000 square foot manufacturing facility in Jacksboro, Tennessee, which will specialize in the manufacture of tactical body armor and accessories for law enforcement and military. Pride is currently finalizing construction of its own ballistic laboratory at its Camarillo, California headquarters. For information about Pride Business Development Holdings, Inc. please visit our website at www.pridegroup.org or call us at 866-868-0461. For more information about Pride's subsidiary, Bodyguard, Inc., please visit our website at www.yourbodyguard.com or call us at 866-868-0461.

TO VIEW THE "VEST BUSTER" ARTICLE

To view the Violence Policy Center's article, "Vest Buster - The .500 Smith & Wesson Magnum - The Gun Industry's Latest Challenge to Law Enforcement Body Armor", please visit the following internet address: www.vpc.org/graphics/S&W500 final.pdf

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The Statements which are not historical facts contained in this press release are forward-looking statements, which are based largely on the Company's expectations and are subject to various business risks and uncertainties, certain of which are beyond the Company's control. Words such as "expects," "anticipates," "targets," "goals," "projects," "intends," "plans," "believes," "seeks," "estimates," variations of such words, and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are only predictions that speak as of the date hereof and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed in our reports on file with the Securities and Exchange Commission. You are cautioned not to place undue reliance on these forward- looking statements that speak only as of the date hereof. We undertake no obligation to revise or update publicly any forward-looking statements to reflect any change in the expectations of our management with regard thereto or any change in events, conditions, or circumstances on which any such statements are based.