Printer Friendly
The Free Library
22,728,960 articles and books

Pricing and revenue optimization.


Pricing and revenue optimization.

Phillips, Robert L.

Stanford U. Press


355 pages




Writing for graduate and upper-level undergraduate students, as well as for professionals seeking guidance in revenue management and dynamic pricing, consultant Phillips describes how companies should set and adjust their prices to maximize profitability. Drawing on his lectures at Stanford and Columbia Business Schools Columbia Business School (part of Columbia University), officially named the Columbia University Graduate School of Business, and also known as CBS, was established in 1916 to provide business training and professional preparation for undergraduate and graduate , Phillips describes the background and contexts of pricing for revenue optimization, including the traditional approaches and more modern processes, basic price optimization and differentiation, pricing with constrained supply, revenue management, capacity allocation, network management, overbooking Overbooking is a term used to describe the sale of access to a service which exceeds the capacity of the service. Telecommunications
In the telecommunications industry, overbooking -- such as in the frame relay world -- means that a telephone company has sold access to
, markdown Markdown

The difference between the highest current bid price among broker-dealers in the market and the lower price that a dealer charges a customer.

The broker offers a lower price to try stimulate trading in hopes that they will make the money back on the extra
 management, customized pricing, and customer acceptance. Readers could benefit from experience with probabilistic (probability) probabilistic - Relating to, or governed by, probability. The behaviour of a probabilistic system cannot be predicted exactly but the probability of certain behaviours is known. Such systems may be simulated using pseudorandom numbers.  modeling, optimization theory and basic calculus calculus, branch of mathematics that studies continuously changing quantities. The calculus is characterized by the use of infinite processes, involving passage to a limit—the notion of tending toward, or approaching, an ultimate value. .

([c] 2005 Book News, Inc., Portland, OR)
COPYRIGHT 2005 Book News, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

 Reader Opinion




Article Details
Printer friendly Cite/link Email Feedback
Publication:Reference & Research Book News
Article Type:Book Review
Date:Nov 1, 2005
Previous Article:Organizational citizenship behavior; its nature, antecedents, and consequences.
Next Article:Social things; an introduction to the sociological life, 3d ed.

Related Articles
Gay Rights, rev. ed.
Handbook of parallel computing and statistics.
Practical energy efficiency optimization.
Antique Trader antiques and collectibles price guide 2007, 23d ed.
Albert R. Roberts and Kenneth R. Yeager, Foundations of Evidence Based Social Work Practice.
U.S. equity partners sells ALM to incisive media.
U.S. Equity partners sells ALM to Incisive Media.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters