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Pricing and revenue optimization.

0804746982

Pricing and revenue optimization.

Phillips, Robert L.

Stanford U. Press

2005

355 pages

$59.95

Hardcover

HF5416

Writing for graduate and upper-level undergraduate students, as well as for professionals seeking guidance in revenue management and dynamic pricing, consultant Phillips describes how companies should set and adjust their prices to maximize profitability. Drawing on his lectures at Stanford and Columbia Business Schools, Phillips describes the background and contexts of pricing for revenue optimization, including the traditional approaches and more modern processes, basic price optimization and differentiation, pricing with constrained supply, revenue management, capacity allocation, network management, overbooking, markdown management, customized pricing, and customer acceptance. Readers could benefit from experience with probabilistic modeling, optimization theory and basic calculus.

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Publication:Reference & Research Book News
Article Type:Book Review
Date:Nov 1, 2005
Words:124
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