Priceline.com Selects Butler, Shine, Stern & Partners To Develop New Advertising Campaign.NORWALK, Conn. -- Priceline.com[R] (Nasdaq: PCLN PCLN Priceline.com (stock abbreviation, AMEX) ) announced today that it has selected Sausalito, CA-based Butler, Shine, Stern & Partners (BSSP BSSP Butler Shine Stern & Partners (Sausalito, CA) BSSP British Section of the Society of Protozoologists ) as its agency of record. BSSP will handle all advertising creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
Priceline.com, with its celebrity spokesman William Shatner <noinclude></noinclude> William Alan Shatner (born on March 22, 1931) is a Canadian actor who gained fame for playing Captain James Tiberius Kirk, captain of the starship USS Enterprise , has established a reputation in the marketplace for giving consumers more ways to save on their travel purchases than any other major online reservation service. Priceline.com offers consumers a choice between a broad selection of products at published prices and priceline.com's famous Name Your Own Price[R] option. "We're very impressed with how quickly BSSP gained a thorough understanding of our business and what sets us apart from our major competitors," said Brett Keller, priceline.com's Chief Marketing Officer. "With BSSP's strong strategic and creative talents, we will develop unique and compelling advertising that clearly differentiates priceline.com from our competitors." "We're thrilled to be working with priceline.com in the fast-moving and highly competitive travel category," said Greg Stern, Chief Executive Officer of BSSP. "Our goal is to help priceline.com tap an even broader market through an inventive in·ven·tive adj. 1. Of, relating to, or characterized by invention. 2. Adept or skillful at inventing; creative. in·ven take on what makes them unique versus the competition." About Butler, Shine, Stern & Partners BSSP is a full-service marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency based in Sausalito, CA. The agency provides services in advertising, online, design and brand consulting through its four divisions, Butler Shine & Stern, SF Interactive, GARGANTUA Gargantua royal giant who required 17,913 cows for personal milk supply. [Fr. Lit.: Gargantua and Pantagruel] See : Giantism Gargantua enormous eater who ate salad lettuces as big as walnut trees. [Fr. Lit. and Influx Strategic Consulting. One of the largest independent agencies on the West Coast, BSSP is recognized for its ability to provide highly creative, fully accountable marketing solutions to a broad array of marketers including priceline.com, MINI Cooper, Converse (logic) converse - The truth of a proposition of the form A => B and its converse B => A are shown in the following truth table: A B | A => B B => A ------+---------------- f f | t t f t | t f t f | f t t t | t t , LucasArts, Diageo Chateau & Estates, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , The Ritz-Carlton Club and Residences, VeriSign and Nike. About Priceline.com[R] Incorporated Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Priceline Europe, a leading European online hotel reservation service. In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting all the best published prices, leisure travelers can narrow their searches using priceline.com's TripFilter[TM] advanced search technology, create packages to save even more money, and take advantage of priceline.com's famous Name-Your-Own-Price[R] service, which can deliver the lowest prices available. Priceline Europe operates one of Europe's fastest growing hotel reservation services through its Booking.com network of hotel reservation services, Activehotels.com and priceline.co.uk. Priceline Europe operates in 40 countries in 12 languages and offers its customers in Europe and the U.S. access to approximately 25,000 participating European hotels. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing Refinancing An extension and/or increase in amount of existing debt. and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees. |
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