Price.com Denies Any Association With PriceAlliance.com; Lawyers Issue Cease and Desist Letter After Discovery of Unauthorized Use of Price.com Name and Logo.Business Editors & High-Tech high-tech also hi-tech adj. Informal Of, relating to, or resembling high technology. high-tech Adjective same as hi-tech Adj. 1. Writers HUNTINGTON BEACH Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Calif.--(BUSINESS WIRE)--Jan. 23, 2003 Price.com, a leading price-comparison Web site, today announced it has no association with PriceAlliance.com -- a separate and unrelated Web site. This announcement is being made to correct inaccurate and unauthorized references on the PriceAlliance.com Web site to a non-existing partnership between the two firms. Additionally, acting on instructions of Price.com's management, the law firm of Oswald & Yap has issued a cease and desist Cease and desist (also called C & D) is a legal term used primarily in the United States which essentially means "to halt" or "to end" an action ("cease") and to refrain from doing it again in the future ("desist"). letter demanding that PriceAlliance.com refrain from further improper
"Although approached, Price.com has not entered into any partnership or other agreement with PriceAlliance.com, and we are in no way associated with this firm," said Lawrence O'Connor, president of Price.com. "To learn that PriceAlliance.com is using our name in textual tex·tu·al adj. Of, relating to, or conforming to a text. tex  tu·al·ly adv. references and marketing materials, as well as our logo, without our consent or ever even asking us first is extremely offensive." Price.com management has had numerous calls and e-mails as a result of the PriceAlliance.com misrepresentation misrepresentation In law, any false or misleading expression of fact, usually with the intent to deceive or defraud. It most commonly occurs in insurance and real-estate contracts. False advertising may also constitute misrepresentation. and hopes this statement will clarify the situation for any Price.com customers, partners or interested parties. About Price.com Price.com is a leading price-comparison Web site with unparalleled access to pricing information for computer and electronic products. Price.com provides a free and unbiased price search engine with item- and category-specific results. Price.com tracks and compares a large variety of merchants and provides a forum for online business conducted by informed consumers. Price.com was founded as PricePulse.com in 1998 and is headquartered in Huntington Beach. For more information, please e-mail pr@price.com. |
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