Price per Unit Continues to Decline in the Global Mobile Handheld Device Markets; Youth Market and 3G Service to Sustain Revenues.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50426) has announced the addition of Frost & Sullivan's new report: Global Mobile Handheld Device Markets to their offering. This Frost & Sullivan research service titled Global Mobile Handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. Device Market provides an overview of the market size as well as the drivers, restraints, and trends influencing the market. The research also details market share by region along with projected regional metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. for revenues, units, and average sale price up to 2012. In this study, Frost & Sullivan's expert analysts thoroughly examine the following markets/applications/technologies: mobile handsets, smartphones, and personal digital assistants (PDAs). Market Sectors: Expert analysts thoroughly examine the following market sectors in this research: - Wireless Handsets Technologies: The following technologies are covered in this research: - Mobile handsets - Smartphones - PDAs Market Overview Average Price per Unit Continues to Decline; Youth Market and 3G Service to Sustain Revenues Increasing competition in the global mobile handheld device market is resulting in a constant decline in the average price per unit. However, handset manufacturers can sustain revenues by targeting premium content and applications toward the youth market (age range of 13 to 25), since these early adopters are relatively less price sensitive when compared to other consumers. High-end, state-of-the-art devices are typically the most profitable handsets and young population pools are most likely to be interested in the latest functions and services, says the analyst of this research service. Youth spending on ringtones currently represents the largest share of premium mobile product adoption with long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. growth expected to come from downloadable and interactive gaming concepts. 3G services are another area of opportunity for handset manufacturers to augment aug·ment v. aug·ment·ed, aug·ment·ing, aug·ments v.tr. 1. To make (something already developed or well under way) greater, as in size, extent, or quantity: revenues and motivate users to upgrade handsets. In fact, the average life of equipment is expected to decline from 25-26 months to 16-18 months due to the adoption of 3G services and handset replacement. In addition, with the transition to 3G services, handset vendors must be ready to constantly upgrade devices to be compatible with a carrier's next killer application Killer Application Killer application or "killer app" is a buzzword that describes a software application that surpasses all of its competitors. Notes: The term is sometimes used to describe a type of software. . Again, perennial perennial, any plant that under natural conditions lives for several to many growing seasons, as contrasted to an annual or a biennial. Botanically, the term perennial early adopters to new carrier services that typically maintain the shortest device lifespan lifespan Longevity Epidemiology The genetically endowed limit to life for a person, if free of exogenous risk factors. See Average lifespan, Life expectancy. should be the key target market for handset vendors. Effective Strategies Essential to Exploit Growth Opportunities in Developing Nations As the average revenue per unit falls, handset manufacturers must turn to emerging markets to drive unit growth and increase customer base by a further 1.5 billion mobile users. In addition, mobile users in emerging nations are low-income consumers and therefore demand economical device options. These handsets are likely to be very popular and may even have a far stronger impact when compared to that of smartphones in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe, and Industrialized in·dus·tri·al·ize v. in·dus·tri·al·ized, in·dus·tri·al·iz·ing, in·dus·tri·al·iz·es v.tr. 1. To develop industry in (a country or society, for example). 2. Asia, observes the analyst. In fact, the global mobile device shipment stood at 795 million units in 2005, translating into an increase of more than 14 percent over 2004 with low-end phones being responsible for the lion's share of the growth. In order to make the most of the opportunities offered by these developing nations, global handset vendors must develop relationships with regional carriers to reach local markets. This helps in maximizing revenues and understanding the new markets and needs of consumers. Another valuable strategy would be to develop joint-venture agreements with regional carriers to combat the challenges posed by the resale resale n. selling again, particularly at retail. In many states a "resale license" or "resale number" is required so that the state can monitor the collection of sales tax on retail sales. RESALE. market and local participants. For more information visit http://www.researchandmarkets.com/reports/c50426 |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion